Technical Sales Representative

Technical Sales Representative, Johannesburg Job Purpose The Technical Sales Representative is responsible for driving revenue growth by promoting, selling, and supporting a specialist range of machine cutting, portable machining, and industrial tooling solutions. The role focuses on delivering technically informed, solution-driven sales across industries such as fabrication, engineering, construction, energy, plumbing, shipbuilding, mining, and heavy industry. Product Portfolio Responsibility The role will focus on selling and supporting the following key product lines: Karnasch Cutters – High-performance annular cutters, hole saws, milling tools, and industrial cutting solutions REMS Plumbing Equipment – Pipe threading machines, cutting tools, pressing systems, and installation equipment TIG Brush Weld Cleaning Equipment – Electrochemical weld cleaning, passivation, and surface finishing solutions Promotech Magnetic-Based Drills – Magnetic drilling machines, beveling machines, and automation solutions SFE Pipe Stands & Handling Equipment – Pipe stands, rollers, and pipe handling systems Climax Portable Machining Tools – On-site portable machining, boring, milling, flange facing, and alignment equipment Required Skills & Experience Essential Proven experience in technical sales, preferably in industrial tools, machining, or capital equipment Strong understanding of machine cutting, portable machining, or industrial tooling Ability to read technical specifications, drawings, and application requirements Excellent communication and presentation skills Strong negotiation and closing ability Self-motivated, results-driven, and comfortable working independently Valid drivers license and willingness to travel Desirable Experience selling one or more of the following: magnetic drills, annular cutters, pipe tools, portable machining, or weld cleaning systems Trade background (fitter & turner, boilermaker, plumber, machinist, or similar) Experience working with distributors, contractors, or OEM clients CRM system experience Key Performance Indicators (KPIs) Sales revenue and margin targets New customer acquisition Product mix and portfolio penetration Customer retention and repeat business Accuracy of forecasting and reporting Key Responsibilities Sales & Business Development Technical Consultation & Product Support Account Management Administration & Reporting Target Industries Engineering & Fabrication Oil & Gas / Energy Construction & Infrastructure Plumbing & Mechanical Services Shipbuilding & Marine Mining & Heavy Industry Maintenance & Shutdown Services Personal Attributes Professional and customer-focused Technically curious with a problem-solving mindset Strong time management and organizational skills Resilient, adaptable, and commercially aware Comfortable working in industrial and site-based environments Training & Support Full product training on Karnasch, REMS, TIG Brush, Promotech, SFE, and Climax product ranges Ongoing technical and sales support Supplier-led training and certification opportunities