Growth & Funnel Marketing Manager

Dynamite Jobs • South Africa

12 days ago

Job description

Join us as a Growth & Funnel Marketing Manager at Dynamite Jobs .

The Relational Life Institute (RLI) was founded by renowned family therapist and bestselling author Terry Real. We train therapists, coaches, and mental health professionals worldwide in Relational Life Therapy (RLT) - a transformative approach to couples therapy and relationship healing. We also offer online workshops, courses, and programs for couples and individuals seeking deeper connection in their relationships.

The Opportunity

We've scaled our profitable Meta ad spend from $30k to $75k / month over the last few months - and we're just getting started. Your goal : Scale up our ad spend - profitably - to bring therapists, coaches, and couples into our ecosystem.

This isn't a media buying role. You'll own the entire growth funnel - from ad creative strategy to landing page optimization to being involved in new offer and funnel development. You'll work at the intersection of data, creative, and conversion optimization to build the systems and funnels that fuel our growth. We have an internal tech team as well as external agencies to help you with that!

What You'll Own

Own and scale our monthly ad spend
Direct our media buying agencies
Collaborate with our tech and creative internal teams

What You Bring

Required Experience

3+ years in growth marketing, performance marketing, or funnel optimization

Proven track record scaling paid acquisition to $100k+ / month profitably

Deep understanding of multi-step funnels : webinars, VSLs, challenges, lead magnets, tripwires, upsells, email sequences

Experience in online education, coaching, or course businesses

Comfortable with the full funnel : from ad creative strategy to landing page conversion to email nurture to sales

Technical Proficiency

Familiarity with funnel-building tools (WordPress / Elementor, ClickFunnels, Kajabi, etc.)

Understanding of marketing automation (Ontraport, Make, N8N)

Comfortable with analytics platforms and data analysis, basic understanding of statistics

Working Style & Personality

Collaborative team-player - we're a relational organization; blame, pressure, and intensity don't fit our culture

Autonomous and entrepreneurial - you don't need your hand held; you see problems and solve them

Eager to learn - you're curious about therapy, relationships, and what makes people transform

Results-driven - you love watching metrics improve and can connect your work directly to revenue

Why This Role Is Special

Growth Trajectory

Start as an individual contributor managing agencies and collaborating with our internal teams

In 12-18 months, build and lead your own growth team as we scale

Learning

Gain deep expertise in the high-value online education / certification business model

Learn from a CEO with extensive growth marketing experience at Mindvalley, Kabbalah Centre, RTT, and more

Immerse yourself in our training and improve your own relationships at home.

Ideal Candidate Location

We're open to candidates anywhere from US West Coast (UTC-8) to Eastern Europe (UTC+2) to ensure meaningful overlap with our distributed team.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Human Resources Services

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Marketing Manager • South Africa