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Junior Brand Manager Job ID : 275565

Junior Brand Manager Job ID : 275565

Anzaa Consultants LLPSouth Africa
30+ days ago
Job description

Overview

This organization is a well-established player in the fast-moving consumer goods (FMCG) sector, known for its diverse portfolio of health, personal care, and food products. With a strong presence across domestic and international markets, the company combines traditional knowledge with modern innovation to deliver high-quality, consumer-centric solutions. Its commitment to sustainability, product excellence, and customer satisfaction has made it a trusted name in households worldwide.

Key Responsibilities

1. Target Achievement

  • Plan and execute marketing support to meet top-line and bottom-line targets
  • Allocate and control A&P (Advertising & Promotion) budget effectively

2. Marketing Mix Development

  • Responsible for Southern Africa Region
  • Develop and implement marketing mix elements aligned with category and business plans :
  • Communication Strategy (Advertising)

  • Promotional Plans (Consumer, Trade, Merchandising, Visibility)
  • Media Planning
  • Digital Marketing & Social Media Strategy
  • Pricing Decisions
  • Product Development
  • 3. Strategic Alignment

  • Ensure brand strategy aligns with overall company strategy
  • 4. Agency Management

  • Regular interaction with Market Research, Advertising, and Media Agencies
  • 5. Market Research

  • Develop research briefs and interpret findings for actionable insights
  • 6. Market Analysis

  • Analyze primary and secondary sales data
  • Monitor competition, consumer trends, and media performance
  • 7. New Product Development (NPD)

  • Track profitability
  • Manage NPD projects from concept to launch
  • 8. Salon Activation

  • Lead Salon Educator team
  • Oversee Salon Activation and Education Programs
  • Ensure salon coverage meets targets
  • 9. Reporting & Systems

  • Update artwork on CANVAS
  • Create FG codes on MINT
  • Maintain Marketing & Trade Marketing Grids (Monthly / Quarterly / Yearly)
  • Develop strategy for slow-moving product lines
  • Qualifications & Experience

  • Full-time MBA with a Marketing background
  • 3–4 years of brand management experience in Ethnic Hair Care, Oral Care, or Skin Care Products
  • #J-18808-Ljbffr

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    Brand Manager • South Africa

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