Overview
This organization is a well-established player in the fast-moving consumer goods (FMCG) sector, known for its diverse portfolio of health, personal care, and food products. With a strong presence across domestic and international markets, the company combines traditional knowledge with modern innovation to deliver high-quality, consumer-centric solutions. Its commitment to sustainability, product excellence, and customer satisfaction has made it a trusted name in households worldwide.
Key Responsibilities
1. Target Achievement
- Plan and execute marketing support to meet top-line and bottom-line targets
- Allocate and control A&P (Advertising & Promotion) budget effectively
2. Marketing Mix Development
Responsible for Southern Africa RegionDevelop and implement marketing mix elements aligned with category and business plans :Communication Strategy (Advertising)
Promotional Plans (Consumer, Trade, Merchandising, Visibility)Media PlanningDigital Marketing & Social Media StrategyPricing DecisionsProduct Development3. Strategic Alignment
Ensure brand strategy aligns with overall company strategy4. Agency Management
Regular interaction with Market Research, Advertising, and Media Agencies5. Market Research
Develop research briefs and interpret findings for actionable insights6. Market Analysis
Analyze primary and secondary sales dataMonitor competition, consumer trends, and media performance7. New Product Development (NPD)
Track profitabilityManage NPD projects from concept to launch8. Salon Activation
Lead Salon Educator teamOversee Salon Activation and Education ProgramsEnsure salon coverage meets targets9. Reporting & Systems
Update artwork on CANVASCreate FG codes on MINTMaintain Marketing & Trade Marketing Grids (Monthly / Quarterly / Yearly)Develop strategy for slow-moving product linesQualifications & Experience
Full-time MBA with a Marketing background3–4 years of brand management experience in Ethnic Hair Care, Oral Care, or Skin Care Products#J-18808-Ljbffr