Marketing Manager SEA

Overview

JOB DESCRIPTION : DO WORK THAT MATTERS.

Abbott offers opportunities to explore interests and achieve career and personal goals across 150 countries with businesses in nutrition, diagnostics, medical devices, and branded generic pharmaceuticals.

Abbott Rapid Diagnostics (ARDx) is a sub-division of Abbott Diagnostics, created from the acquisition of Alere.

ARDx focuses on rapid diagnostics for infectious disease, cardio-metabolic disease and toxicology. For more information on ARDx, please visit

The Opportunity

As Marketing Manager , you’ll lead the development and execution of strategic marketing initiatives for our Infectious Disease portfolio. You’ll work closely with regional and global teams to drive commercial success, support product launches, and deliver customer-centric solutions that make a real impact.

What will you do?

• Development of local commercial, marketing and promotional plans
• Develop regional marketing plans in alignment with the regional and global plans
• Deliver and regularly track the execution of the marketing initiatives on the plan
• Manage local promotional plans (including exhibition, symposia, marketing collateral, sales tools, digital and PR content)
• Participate in product launch projects from early stages and drive the local launches
• Manage the marketing expenses budget, according to the annual marketing plan and with accountability towards the Marketing Manager Lead direction
• Collaborate with the local Commercial and Finance heads for the tracking and management of the budget
• Customer Centricity and deep understanding of regional markets :
• Customer segments mapping (size, patient pathway, reimbursement, stakeholders, value proposition, opportunity assessment)
• Product features / benefits, product utilization and customer insights
• Competitor intelligence
• Market dynamics (growth / decline key drivers, PESTLE analysis)
• Routine participation in strategy alignment and sales effectiveness
• New product launch plans (including pre-launch phases deliverables)
• Provide input and align with Region / BU (customer segmentation, value proposition, product positioning, competition, pricing)
• Routine participation in sales effectiveness
• Roll-out marketing plans and sales tactics at sales meetings
• Track and report progress of annual tactical plans
• Collaborate with the commercial director and finance partner in the management of pricing to achieve profitability goals
• Collaborate with ID Sales Scientific Liaison and Medical Affairs, using own products expertise on required support to sales teams that shall successfully impact sales process
• Conduct business analysis and monitor key performance indicators
• Monitor training needs and collaborate with application specialist to deploy training (marketing strategy & product training)
• Collaboration with regional and global teams in the management of relationships with clinical experts and opinion leaders
• Participation in ad-hoc special projects (regional / global)

Qualifications

Why Join Us?

The base pay for this position is N / A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY : Product Management

DIVISION : ID Infectious Disease

LOCATION : South Africa >

Johannesburg : Abbott Place

ADDITIONAL LOCATIONS :

WORK SHIFT : Standard

TRAVEL : Yes, 50 % of the Time

MEDICAL SURVEILLANCE : No

SIGNIFICANT WORK ACTIVITIES : Not Applicable

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