Seo Director - (Remote, Latam) - 40683074066 Clone

AnanziWorkFromHome, Mpumalanga, South Africa

20 hours ago

Job type

Remote

Job description

About Us

We are the world's largest independent Shopify design and development partner, formed by the union of two industry leaders. We are a team of commerce experts dedicated to creating, building, and growing beloved brands. As pioneers in our industry, we’re inspired to write, break, and re‑write the rules for a new generation of commerce. Having launched over 300 sites on Shopify, we’re proud to be a trusted long‑term growth partner for some of the most prominent brands in ecommerce, spanning all industries and verticals.

Responsibilities

Business Development & Education
Client SEO Development – develop a comprehensive SEO offering for our ecommerce clients using Shopify
Create Generative Engine Optimization (GEO) services using cutting‑edge technology to improve brand discovery in AI tools
Communicate SEO requirements to project teams for seamless implementation
Conduct regular client site reviews to track performance and identify optimization opportunities
Build compelling sales approaches for our SEO offerings
Educate the team on SEO best practices to support sales cycles and ongoing projects
Own SEO strategy for our company site, including content recommendations focused on pillar keywords and gated content
Monitor and analyze site performance to provide regular reports and recommendations for optimization
Develop and execute a “Shopify News” content strategy
Execute advanced backlink strategies, including high‑quality and .edu link acquisition
Define SEO‑driven content strategies focused on pillar topics, long‑tail keywords, and emerging search behaviour
Collaborate with writers, agencies, and partners to produce and amplify high‑impact content
Lead third‑party content placement and backlink strategies to build authority and visibility
Track and analyze content performance using UTM parameters and SEO analytics tools

Qualifications

Proven SEO expertise with demonstrable results

Eager and ambitious mindset to build our SEO practice from the ground up

Capable and scrappy approach

Proficiency with existing SEO reporting technology and tools such as Google Search Console, SEMrush, Google Keyword Planner, and Google Analytics

Interest and / or experience with AI applications in SEO, particularly Generative Engine Optimization (GEO)

Self‑starter who thrives in building new initiatives

Strong communication skills for cross‑team collaboration

Experience working with ecommerce brands (Shopify experience a plus)

Other Information

This is a remote‑first position with team members across the globe. The role is full‑time and requires a senior level of experience.

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Director • WorkFromHome, Mpumalanga, South Africa