Jupidex : Product Marketing Specialist

Jupidex (Pty) Ltd, part of the Plennegy Group, is a market leader in Southern Africa distributing high‑quality equipment for Soil Preparation, Seeding, Spreading, Hay & Forage, and Spraying. Founded in 1999, the head office remains in Pietermaritzburg, KwaZulu‑Natal. With world‑renowned brands such as Kverneland, McHale, Andreoli, Toscano, Kayhan Ertugrul, Izelmak and Carrarospray, Jupidex strives to provide professional service to farmers across Southern Africa.

Responsibilities

• Strategic Marketing & Branding – Execute the company's brand strategy, ensuring brand consistency across all touchpoints; translate business objectives into effective marketing campaigns that increase market share and customer retention; coordinate marketing plans, product launches, advertising campaigns and brand awareness initiatives.
• Market Intelligence & Research – Conduct in‑depth market research on agricultural trends, competitor performance, and customer behaviour; implement the Deep Customer Understanding (DCU) process, including customer segmentation and profiling; compile and interpret data to identify opportunities, threats, and insights to support marketing strategy; maintain up‑to‑date knowledge of market trends, product performance, and customer needs.
• Pricing Strategy Support – Collaborate with cross‑functional teams to gather market‑related pricing intelligence; benchmark product pricing against competitors and customer segments to support optimal positioning; maintain and update pricing calculations and price books monthly; analyse the effectiveness of promotional pricing and dealer incentives in achieving targeted ROI outcomes; communicate relevant pricing changes and promotional structures to the sales team and ensure accurate messaging in marketing materials.
• Sales Enablement – Develop product‑related content, tools, and presentations for the sales team; provide training and support to sales teams on product features, benefits, and positioning; ensure sales teams are equipped with current and compelling marketing materials; oversee the management and availability of demonstration inventory; coordinate demonstration plans and assist with executing customer demonstrations.
• Event Coordination – Plan and manage the company’s presence at trade shows, field days, dealer meetings, and training workshops; coordinate logistics, promotional material, branding collateral, and post‑event lead generation follow‑ups; support the planning, coordination, and execution of trade shows, promotions, and product events; track and evaluate the impact of marketing campaigns and events.
• Administration & Budgeting – Maintain a marketing calendar with deadlines, event dates, content schedules, and campaign timelines; monitor and report on the marketing budget, ensuring efficient use of resources and ROI tracking; maintain accurate records of product materials, promotional inventory, and campaign reports; use platforms such as CRM for data input and activity tracking.

Qualifications

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