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Onboarding and Conversion Specialist

Onboarding and Conversion Specialist

Blueion Support ServicesZA
6 days ago
Job description

Job title : Onboarding and Conversion Specialist

Job Location : Gauteng,

Deadline : October 24, 2025

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Overview

  • You will play a critical role in optimizing the customer onboarding journey across our Online Casino platform. You will help shape and execute data-driven strategies to improve landing pages, registration funnels, and key user flows. This role requires a strong analytical and curious mindset, attention to detail, and a passion for continuous improvement through A / B testing.
  • You will work closely with studio, customer acquisition & Marketing teams as well as management to champion our testing capabilities and strategies, working to cultivate a data-driven fail-fast mindset and to drive measurable impact on customer conversion rates.
  • Candidate Requirements

  • At least 3 years experience in a marketing conversion role or digital marketing.
  • A customer-focused and goal-orientated mindset with a solid understanding of conversion rate optimization principles and best practices.
  • Knowledge of all aspects of conversion enhancement, including copywriting, UX, and web analytics with experience conducting A / B and multivariate tests.
  • Critical thinking, attention to detail and excellent project management skills to prioritize tasks effectively
  • Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
  • Strong analytical skills and the ability to interpret complex data sets coupled with excellent problem-solving skills and the ability to think creatively to improve conversion rates.
  • Areas of Responsibility

  • Implementation of new Automated Journeys with a focus on driving relevancy and personalisation of the messages.
  • Monitor all conversion touchpoints such as sign up, Failed FTDs, abandoned cc registrations, cross sells in different player baskets and different channels.
  • Structure journey’s for improving conversion rates and player touchpoints.
  • Adapt Manual strategies that can then be implemented into automated strategies.
  • Identify problem areas in conversion, generate new ideas / technologies that we can use to improve conversion, test / improve Player Journeys’ and UI / UX for conversion such as signup process, credit card registration, player onboarding, etc.
  • Analyze data from tests to identify patterns, identify key findings, make recommendations and share learnings based on results to positively impact customer experience, conversion rates and future feature developments.
  • Own and maintain clear documentation of optimization tests, user journey updates and technical requests in systems such as Jira & Confluence
  • Understand different traffic sources and identify what new users are seeking on-site
  • Advocate user-centered design methodologies and incorporate qualitative and quantitative research findings to enhance optimization tests
  • Collaborate with the marketing team to develop and execute conversion optimization campaigns, including landing page optimization, content optimization, and user experience improvements.
  • Provide regular reports and updates on conversion optimization efforts and results to stakeholders.
  • Objectives

  • To identify areas of improvements across the websites and customer touchpoints, implementing solutions to increase conversion rates through new interventions and effective optimization techniques.
  • To work with marketing, BI and the development team to ensure that changes made to journeys and feature roll outs improve conversion rates
  • To track and report on progress of conversion rate improvements
  • To develop and maintain an expert level knowledge of current best practices for conversion rates
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    Onboarding Specialist • ZA

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