Sales Development Representative

Who are Heidi

Heidi is building an AI Care Partner that supports clinicians every step of the way, from documentation to delivery of care.

We exist to double healthcare’s capacity while keeping care deeply human. In 18 months, Heidi has returned more than 18 million hours to clinicians and supported over 73 million patient visits. Today, more than two million patient visits each week are powered by Heidi across 116 countries and over 110 languages.

Founded by clinicians, Heidi brings together clinicians, engineers, designers, scientists, creatives, and mathematicians, working with a shared purpose : to strengthen the human connection at the heart of healthcare.

Backed by nearly $100 million in total funding, Heidi is expanding across ANZ, the USA, UK, Canada, and Europe, partnering with major health systems

We move quickly where it matters and stay grounded in what’s proven, shaping healthcare’s next era. Ready for the challenge?

The Role

We are looking for an enthusiastic, driven, and proactive Sales Development Representative (SDR) to join our expanding South Africa sales team.

As a key member of our commercial organisation, you will play a crucial role in sourcing and qualifying leads, initiating outreach, and scheduling high-value conversations for our Account Executives. Your goal will be to create meaningful connections with hospitals, clinic groups, and healthcare networks - helping clinicians across South Africa experience Heidi firsthand.

This role requires a proactive mindset, excellent communication skills, and the ability to thrive in a high-growth startup environment. You’ll become an expert in engaging healthcare stakeholders both virtually and in person, visiting hospital sites and clinics to build relationships, understand clinical workflows, and identify opportunities for impact.

A background in healthcare or a clinical discipline (medicine, nursing, allied health, or similar) is highly valued, as it helps you communicate authentically with clinicians and decision-makers.

What You’ll Do

• Identify, research, and prospect potential customers (private and public hospitals, clinic groups, and medical practices).
• Execute outbound campaigns using a mix of calls, emails, social selling, in-person meetings, and product-led signals to qualify leads.
• Schedule high-quality meetings and product demonstrations for Account Executives, ensuring smooth handoff of qualified opportunities.
• Engage with clinicians directly - including on-site visits to hospitals and clinics - to understand needs and demonstrate Heidi’s value.
• Maintain accurate records in HubSpot CRM, manage and optimise sales pipelines, and consistently meet targets for qualified leads generated.
• Collaborate closely with Account Executives, Marketing, Product, Operations, and Customer Success teams to streamline sales strategies and market positioning.
• Stay updated on market trends, competitor activities, and evolving customer needs to identify new opportunities.

What We Will Look For

What do we believe in?

Heidi builds for the future of healthcare, not just the next quarter, and our goals are ambitious because the world’s health demands it. We believe in progress built through precision, pace, and ownership.

Our mission is clear : expand the world’s capacity to care, and do it without losing the humanity that makes care worth delivering.

Why you will flourish with us