Talent.com
Head of Audience Growth - For a Leading B2B AI Media Publication

Head of Audience Growth - For a Leading B2B AI Media Publication

Emerj Artificial Intelligence ResearchWorkFromHome, Eastern Cape, South Africa
3 days ago
Job description

Head of Audience Growth - For a Leading B2B AI Media Publication

If so, then you might be a fantastic fit for our Audience Growth Director role here at Emerj.

This role is designed to “steer the ship” of audience engagement and editorial strategy for an executive audience already at 1,000,000 listeners and readers per year. It is a full‑time remote position.

About Emerj

  • Emerj Artificial Intelligence Research is a B2B publishing research business focused on the impact of AI in business.
  • We host The AI in Business Podcast , the most popular B2B AI podcast on iTunes with over 7,000,000 downloads, and multiple other industry‑specific B2B AI podcasts.
  • We publish to a global executive audience on Emerj.com and offer lead generation, custom research, and sponsored content services (generally from $16k‑$100k+) to cutting‑edge AI startups and large AI vendors.
  • Our team has grown from 7 to over 30 people in just two years.

Key Responsibilities

  • Core Outcomes :

    • Increase inbound leads to support our goal of $1MM in inbound revenue in 2026, $2.5MM in 2027, and $4‑5MM in 2028.

  • Ensure effective calls‑to‑action (CTAs) embedded across podcasts, website, newsletters, social, and video channels.
  • Rigorous use of email marketing and automation to nurture subscribers and convert engaged audiences into customers.
  • Consistent testing across all channels to optimise performance.
  • Determine content types and cadences that attract the right audiences.
  • Achieve significant growth in email list, LinkedIn following and engagement, podcast listenership, and YouTube (and other video) viewership.
  • Performance Measurement : Total Digital and Content expenses divided by inbound revenue secured; target 4‑5x higher contract value than Digital / Content costs in 2026.
  • Regular Tasks :

    • Examine content performance (social posts, podcasts, articles, etc.) and adjust projects to move closer to goals.

  • Oversee landing‑page split‑testing and optimisation.
  • Directly manage the efficiency and deliverables of the editorial team (content, promotion, graphics) and the digital team (software, website).
  • Report directly to the CEO. The editorial leadership team and digital lead will report to this role.

    • Key Qualifications

  • Required :

    • Managed content calendars and output across text, video, and other formats.

  • Managed web developers and engineers responsible for website, email systems, and related software.
  • Direct previous responsibility for, and evidence of, growing audience and engagement.
  • Direct previous responsibility for increasing lead flow and direct revenue from digital / content efforts.
  • 5–10 years of direct experience in audience growth and conversion.
  • Preferred :

    • Experience in a B2B media company (e.g., Informa, Endeavor Business Media, Penton, RELX).

  • Genuine interest in cutting‑edge AI technology and a desire to learn and grow at the frontier.

    • Tools

  • Website : WordPress
  • CRM : Pipedrive

    • Seniorities

  • Director

    • Employment Type

  • Full‑time

    • Job Function

  • Marketing and Sales

    • Location

    Remote (global). | Cape Town, Western Cape, South Africa (optional)

    #J-18808-Ljbffr

    Create a job alert for this search

    Head Of Growth • WorkFromHome, Eastern Cape, South Africa

    Related jobs
    Finance & Admin Assistant

    Finance & Admin Assistant

    DevFindersAdelaide, EC, ZA
    We’re a UK-based company looking for a dependable Finance & Admin Assistant to support different teams with a range of administrative and finance-related tasks. The ideal person will have solid ...Show moreLast updated: 18 days ago
    Sales Development Representative

    Sales Development Representative

    DevFindersAdelaide, EC, ZA
    Residential and End of Tenancy services.As we continue to grow, we’re looking for a confident and enthusiastic.Sales Development Representative. Reach out to warm leads provided by the company and c...Show moreLast updated: 30+ days ago
    Operations Administrator | Remote

    Operations Administrator | Remote

    DevFindersTarkastad, EC, ZA
    Remote
    Want to work remotely for a UK-based company while doing what you love? We’re searching for someone who thrives on organisation and enjoys keeping things running smoothly behind the scenes.As our R...Show moreLast updated: 7 days ago
    Business Development Manager

    Business Development Manager

    DevFindersAdelaide, EC, ZA
    Residential and end-of-tenancy services.Our focus is on delivering exceptional cleaning solutions with a customer-first approach. We’re looking for a vibrant and results-driven.This role suits someo...Show moreLast updated: 30+ days ago
    B2C Sales Associate

    B2C Sales Associate

    DevFindersAlice, EC, ZA
    We are a dynamic Residential and End of Tenancy Cleaning company, committed to delivering exceptional cleaning services to our clients. We are looking for a vibrant, customer-centric.The ideal candi...Show moreLast updated: 30+ days ago
    Remote Company Administrator

    Remote Company Administrator

    DevFindersAlice, EC, ZA
    Remote
    Ever thought about working remotely for a UK-based company while doing what you love? We’re looking for someone who’s super organised and loves keeping things running like clockwork.In this role, y...Show moreLast updated: 10 days ago