Primary Purpose
To coordinate and support marketing activities while also producing and overseeing graphic design work. Serve as a bridge between marketing strategy, content creation, visual design, and implementation across digital and print channels.
Key Responsibilities :
- Graphic Design & Visual Content Creation
Design digital and print collateral : social media graphics, banners, posters, brochures, email campaigns, presentations, signage.
Maintain and uphold brand identity and visual guidelines.Prepare files for print and / or digital use (ensure correct resolution, colours, formats, etc.).Marketing Campaign CoordinationAssist in planning marketing campaigns (digital, print, outdoor, events).
Coordinate timelines, assets, approvals, and handovers between teams (marketing, sales, external vendors).Ensure that all graphics / materials are delivered on schedule.Content DevelopmentCollaborate with marketing copywriters and content team for copy + visuals.
Support content repurposing (e.g. adapting visuals for social media, web, newsletters).Digital & Social Media SupportCreate graphics for social media posts, digital ads, website banners.
Monitor performance of visual content and suggest improvements.Vendor / Print LiaisonCoordinate with printers, external designers, or other vendors for production of materials.
Review proofs, ensure print quality, manage delivery timelines.Brand ManagementMaintain consistency of branding across all communication channels.
Maintain digital asset libraries (images, logos, templates).Marketing Administrative & Reporting SupportMaintain marketing schedules, project trackers.
Help prepare reports on campaign performance, asset usage, design requests, budgets.Assist with budgeting for marketing graphics / design expenses.Quality ControlCheck designs for correctness (spelling, layout, adherence to brief).
Ensure designs are technically usable (print / formatting) and that files are properly archived.Continuous Learning & Trend MonitoringStay updated on design software / tools, visual trends.
Propose enhancements to workflows, design tools, templates.#J-18808-Ljbffr