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Social Media & Online Reputation Management Specialist

Social Media & Online Reputation Management Specialist

Staff Solutions RecruitmentElandsfontein, South Africa
7 days ago
Job description

Minimum Requirements

Qualifications :

  • Matric (Grade 12)
  • Bachelors Degree or National Diploma in Digital Marketing, Communications, Business Management, or a related field

Experience :

  • At least 5 years of experience in social media and / or digital marketing management, including paid media
  • Proven experience with platforms such as Facebook Business / Ad Manager, LinkedIn Campaign Manager, and YouTube Studio
  • Strong background in social media listening, analytics, and performance reporting
  • Familiarity with online reputation platforms such as Google Reviews, HelloPeter, and others
  • Previous work in agency environments or internal digital teams within consumer-facing brands preferred
  • Key Responsibilities

    Social Media Management

  • Manage and grow multiple social media platforms including Facebook, Instagram, LinkedIn, Twitter, and YouTube
  • Develop and schedule content calendars across platforms
  • Oversee content development, creative direction, and copywriting
  • Set up, optimise, and manage paid social media campaigns (especially Facebook and LinkedIn)
  • Monitor and analyse campaign performance, producing regular reports and recommendations
  • Track trends in social media and digital engagement, advising the broader team on opportunities
  • Collaborate with internal teams to align marketing goals with digital strategies
  • Manage leads and customer interactions via integrated CRM systems
  • Optimise Facebook Chatbots and lead nurturing workflows
  • Community Management

  • Actively engage with communities on social media platforms
  • Provide timely and professional responses to customer queries, compliments, and complaints across social media, Google Reviews, HelloPeter, and other platforms
  • Monitor community feedback, manage engagement metrics, and escalate issues when needed
  • Assist in driving positive engagement during events and campaigns
  • Online Reputation Management

  • Monitor digital channels for brand mentions and sentiment
  • Use ORM tools to track sentiment, share of voice, media classification, and engagement
  • Respond to online reviews and work to convert negative feedback into positive brand experiences
  • Develop strategies for proactively increasing positive reviews and content
  • Deliver reputation reports and insights with actionable recommendations
  • Identify potential risks or crises and apply conflict resolution principles
  • Digital Marketing Support

  • Support the marketing team in the development and analysis of digital campaigns
  • Assist with content marketing and performance reporting across all platforms
  • Conduct competitor analysis and trend reporting
  • Contribute to campaign planning and execution with a digital-first approach
  • Technical Competencies

  • Facebook Business Manager / Ads Manager
  • LinkedIn Campaign Manager
  • YouTube Studio and Analytics
  • Instagram for Business
  • Google Analytics and Google Data Studio
  • CRM & chatbot integration platforms
  • ORM Tools (e.g., sentiment analysis, share of voice tools)
  • Proficiency in Microsoft Office Suite and other digital marketing platforms
  • Essential Skills and Attributes

  • Strong copywriting and communication skills
  • Excellent understanding of digital and social media platforms
  • Solid knowledge of paid media, campaign optimisation, and performance analytics
  • Ability to identify and mitigate reputational risks
  • Proactive and solutions-oriented
  • Highly organised with strong time-management skills
  • Analytical thinker with strong attention to detail
  • Customer-focused with a professional approach to social engagement
  • Resilient and able to work under pressure
  • Collaborative mindset with a willingness to learn and adapt
  • This is a great opportunity for a digital-savvy professional to take ownership of a key function within a growing brands marketing environment.

    If youre passionate about social media, reputation management, and delivering measurable impact through digital channels, we encourage you to apply.

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    Social Media Specialist • Elandsfontein, South Africa