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Digital Marketing Manager

Digital Marketing Manager

Afrizan People IntelligenceCape Town, Western Cape, South Africa
30+ days ago
Job description

Job Description

Are you a digital trailblazer with a passion for sports betting and a proven track record in driving online engagement and revenue growth

A dynamic opportunity exists for an experienced Digital Marketing Manager to lead digital strategy and execution for a prominent player in the online sports betting industry. This role offers the chance to shape digital presence deliver cutting-edge campaigns and manage high-performing teams in a fast-paced evolving environment.

The successful candidate will be responsible for developing and executing integrated digital marketing plans optimising customer engagement managing paid media strategies and overseeing social and content creation teams. A strong focus on data-driven decision-making and innovation will be key to success.

Key Duties :

  • Develop and implement comprehensive digital marketing strategies across all platforms
  • Manage PPC SEO SEM social media email mobile and push campaigns
  • Analyse consumer behaviour and digital performance to drive insight-led marketing
  • Oversee the development of compelling content in collaboration with internal teams and agencies
  • Plan and manage innovative marketing campaigns to increase brand awareness and revenue
  • Build and maintain relationships with key stakeholders agencies and digital partners
  • Monitor trends in the online sports betting space to ensure digital competitiveness
  • Lead coach and develop a team of digital and social media specialists
  • Manage budgets and performance reporting across all digital channels

Key Requirements :

  • Minimum 8 years digital marketing experience including 4 years in online sports betting
  • Bachelors degree in Marketing Business Communication or similar (preferred)
  • GAIQ (Google Analytics) certification essential
  • Proven experience managing PPC AdWords and digital campaign performance
  • Strong understanding of CPA CPC CPM and revenue share models
  • Proficiency in SEO Google Analytics Google AdWords and MS Office Suite
  • Strong leadership stakeholder engagement and project management skills
  • Willingness to travel and work flexibly as required
  • EE Disclaimer :

    All positions will be filled in accordance with the companys Employment Equity plan. We encourage people with disabilities to apply.

    Application Unsuccessful Disclaimer :

    If you do not receive feedback within two weeks of your application please consider it unsuccessful. Keep an eye on our website and other career sites for future opportunities.

    Required Experience :

    Manager

    Key Skills

    Civil,Anti Money Laundering,Intelligence,Hospitality,Administrative Services

    Employment Type : Full-Time

    Experience : years

    Vacancy : 1

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    Digital Marketing Manager • Cape Town, Western Cape, South Africa