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Events and Communication Manager

Events and Communication Manager

Jameel Motors South AfricaJohannesburg, Gauteng, South Africa
1 day ago
Job description

Role Purpose

The Events & Communication Manager is responsible for planning, executing, and managing all corporate, dealer, and public-facing events, as well as ensuring consistent brand communication across channels. This role will drive the visibility of the Changan brand in South Africa, create impactful experiences, and safeguard a unified voice in all messaging. The position is central to brand building, launch execution, and ongoing engagement with stakeholders, dealers, media, and customers

Key Responsibilities

Events Management

  • Develop and manage an annual events calendar, aligned with brand and sales objectives.
  • Lead the planning and execution of all corporate, dealer, media, customer, and government events (e.g., launch events, dealer openings, test drive activations, sponsorships).
  • Oversee end-to-end event logistics : venue sourcing, supplier / agency management, contracts, permits, catering, staging, AV, décor, hospitality, transport, and guest experience.
  • Manage budgets for all events, ensuring cost-efficiency and return on investment.
  • Ensure events meet global Changan CI standards and project a world-class image equal to legacy brands (Toyota, VW, Audi).
  • Monitor event KPIs : attendance, media coverage, customer engagement, ROI reports.

Communications Management

  • Own the brand voice in South Africa : ensure all internal and external communication aligns with brand positioning (Reliability You Expect. Innovation You Deserve.).
  • Develop and manage communication plans for product launches, dealer activities, aftersales campaigns, fleet initiatives, and corporate affairs.
  • Write, edit, and oversee the production of press releases, newsletters, speeches, web content, and social media content.
  • Manage media relationships (print, TV, radio, online, influencers) and ensure regular proactive engagement.
  • Provide crisis communication support, ensuring timely, clear, and consistent responses.
  • Maintain alignment between dealer communications, national advertising campaigns, and corporate messaging.

    • Stakeholder Engagement

  • Act as communication bridge with dealers, agencies, media, government, and industry bodies.
  • Support executive communications : prepare talking points, briefing packs, presentations, speeches.
  • Drive employee engagement through internal newsletters, announcements, and events.

    • Qualifications & Experience

  • Bachelor’s degree in Marketing, Communications, PR, or Event Management (postgraduate an advantage).
  • Minimum 7+ years’ experience in brand communications, events, or PR (automotive or FMCG industry preferred).
  • Proven track record in managing large-scale events and launch activations.
  • Strong understanding of South African media landscape and influencer ecosystems.
  • Excellent writing, editing, and presentation skills.
  • Experience managing agencies, vendors, and budgets.
  • Fluency in English required; proficiency in additional SA languages an advantage.

    • Key Competencies

  • Strong project management and organizational skills.
  • Ability to deliver under pressure, with strict deadlines.
  • Excellent stakeholder management and negotiation skills.
  • Creative thinker with an eye for detail and brand consistency.
  • Self-driven, with high levels of initiative and accountability.
  • Comfortable operating in a start-up / new market entry environment.

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    Communication Manager • Johannesburg, Gauteng, South Africa