Marketing Business Anaylst

Description

Sector : B2B Financial Services (Digital Bank)

Location : Cape Town preferred, open to EMEA

Contract Type : 12-month full-time contract

AlgoMarketing is a global collective of marketing specialists delivering strategic programs and resourcing solutions for enterprise-level teams. We operate across 30+ countries spanning Asia Pacific, the Americas, Africa, and Europe.

We bring deep expertise in B2B marketing , with a focus on technology and SaaS , and work collaboratively across industries to help brands achieve scalable marketing excellence.

Our teams combine experience from some of the world’s most innovative organizations and apply Algorithmic Marketing — a data-driven, AI-enabled approach that delivers faster insights, smarter execution, and operational efficiency.

AlgoMarketing is seeking a Marketing Business Analyst (AI) to support a leading digital banking client. This role blends marketing analytics with artificial intelligence, transforming insights into impactful action and enabling marketing teams to work smarter through automation and intelligent processes.

As the bridge between marketing performance, innovation, and AI-driven decision-making, you’ll drive the evolution of data operations, performance measurement, and technology adoption within the marketing function.

Marketing Analytics & Funnel Visibility

Build and maintain a unified end-to-end funnel view — from lead generation to funding application to disbursement (Lead → Application → Disbursement).

Analyze campaign performance and customer journey drop-offs to identify optimization opportunities.

Translate data findings into clear, actionable business insights and collaborate with marketing, sales, and agency partners for implementation.

Reporting & Dashboard Management

Design, maintain, and evolve real-time dashboards (e.g., Looker Studio, Marketing Cloud Intelligence) for performance tracking and self-service access.

Ensure data quality, consistency, and reporting alignment across systems (Salesforce, Marketing Cloud, paid media).

Lead the creation of a structured reporting cadence , including weekly insight forums and always-on dashboards.

AI Enablement & Innovation

Champion AI adoption across the marketing organization — providing training, workflows, and use-case enablement for analytics, content, and reporting.

Partner with AlgoMarketing’s innovation and AI specialists to design and pilot AI-powered solutions that enhance marketing efficiency.

Act as the innovation bridge between the client and AlgoMarketing — identifying, evaluating, and recommending new tools, automation, and analytical approaches.

Process Improvement & Governance

Develop and maintain an experimentation and testing framework to measure marketing impact and continuous improvement.

Deliver weekly insight reports and integration audits covering data quality and alignment across platforms.

Contribute to scalable frameworks that enhance data-driven marketing maturity.

6+ years in Marketing Analytics , Business Analysis , or Marketing Operations , ideally within B2B Financial Services or SaaS .

Proven AI proficiency , with hands-on experience using and teaching generative AI tools (e.g., ChatGPT, Jasper, Manus, or similar).

Strong data storytelling skills — capable of translating analytics into business recommendations.

Experience with Salesforce , Salesforce Marketing Cloud (SFMC) , Looker Studio , and Marketing Cloud Intelligence (MCI) .

Deep understanding of marketing funnel metrics , attribution , and conversion optimization .

Excellent stakeholder management and communication skills , with the ability to influence cross-functional teams.

Salesforce & Salesforce Marketing Cloud (SFMC)

Marketing Cloud Intelligence (MCI)

• Looker Studio

Key Responsibilities

Experience with Databricks or other data lake environments .

Proven record of AI or automation implementations within marketing operations.

Join Algomarketing : Empowering Marketers and Sales through Innovation

At Algomarketing, we revolutionize industry standards by propelling world-leading brands to new heights with rapid insights, accelerated executions, and seamless operations. Our team leverages cutting-edge technologies like machine learning, natural language processing, and robotic process automation to transform marketing and sales landscapes.

We are a global marketing & sales operations and technology consultancy with a presence in 27 countries across 6 continents. Our diverse team of 100+ marketing and MarTech experts collaborates to deliver impactful, data-driven solutions.

Join us to be part of an innovative, dynamic environment where your skills will help drive the future of marketing. Experience professional growth and make a global impact with Algomarketing.

Learn more about our services through our customer success stories, where we've brought the concept of Algorithmic Marketing to life. Visit our website to read more.