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Senior Paid Ads Specialist

Senior Paid Ads Specialist

Merand RecruitmentWorkFromHome, Western Cape, South Africa
3 days ago
Job description

Overview

Are you passionate about crafting high-performing ad campaigns that drive real results?

Join a leading performance marketing team at the intersection of AI innovation and human creativity — helping luxury travel and hospitality brands across Africa grow sustainably through intelligent, data-led storytelling.

About the Role

We’re looking for a Senior Paid Ads Specialist — someone who thrives on clarity, optimization, and measurable impact.

If you love translating strategy into seamless execution and turning data into growth, this role is for you.

You’ll manage end-to-end campaign delivery across Google, Meta, TikTok, and display networks — building the systems, dashboards, and analytics that make performance marketing work.

Responsibilities

  • Design, implement, and optimize paid advertising campaigns across Google Ads, YouTube, Meta, TikTok, and other platforms.
  • Build and manage tracking and analytics (GTM, GA4, UTM links) to ensure data accuracy and insight.
  • Collaborate with creative and strategic teams to align ad performance with brand storytelling.
  • Develop clear, actionable KPI dashboards and performance reports.
  • Test, iterate, and refine campaigns to improve ROI.
  • Support automation processes (Mailchimp, CRM triggers, and workflows).

What You’ll Bring

  • Minimum 5 years of agency experience in Paid Ads or Performance Marketing.
  • Google Ads Certification (or equivalent) and advanced proficiency in GTM and GA4.
  • Strong analytical mindset — confident working with data and optimization tools.
  • Excellent communication skills with the ability to translate numbers into narratives.
  • A stable, self-managing approach — structured, focused, and reliable.
  • A genuine passion for travel, nature, and purpose-driven marketing.

    • The Offer

  • Hybrid setup : in-office collaboration balanced with remote deep work days.
  • Exposure to high-end tourism brands and international campaign environments.
  • A culture of calm excellence, creativity, and long-term growth.
  • Competitive Salary
  • Biannual performance bonuses.
  • ONLY SHORTLISTED CANDIDATES WILL BE CONTACTED

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