Paid Media Specialist

Overview

Our client is a fast-growing e-commerce organization focused on wellness and herbal products. They combine data-driven marketing strategies with creative execution to drive growth, optimize performance, and expand their product portfolio in competitive markets.

Location

Fully Remote | 9 AM - 5 PM EST

Role Overview

Our client is seeking a results-driven Social Media Ads Specialist to manage day-to-day paid media channels, including Meta, TikTok, and other platforms, while driving strategy and optimization. The ideal candidate has deep Paid Social expertise, thrives in fast-paced ecommerce environments, and is eager to make a direct impact on growth.

Key Responsibilities

• Campaign Execution & Optimization
• Execute and optimize paid social campaigns across Meta, TikTok, and other relevant platforms
• Build ads and campaigns to acquire new customers
• Develop and maintain a rolling test-and-learn roadmap across paid social, including audience targeting, bidding strategies, placements, landing pages, ad formats, funnel sequencing, and offer / messaging strategy
• Creative Collaboration
• Partner with creative strategy lead and creative team to deliver performance-optimized briefs and content
• Provide strategic direction and feedback to creative partners, including external agencies and in-house teams
• Conduct creative testing and optimize based on platform best practices
• Analysis & Reporting
• Analyze campaign results and creative performance to drive insights and future planning
• Communicate results, trends, and insights clearly to internal stakeholders and leadership
• Platform & Industry Engagement
• Build and maintain strong relationships with platform ad partners to gain access to alpha / beta tests and emerging product opportunities
• Stay ahead of evolving platform capabilities, algorithm changes, and cultural trends
• Additional Paid Marketing responsibilities as needed

Qualifications

What Success Looks Like

Opportunity

This is your chance to take full ownership of paid social campaigns for a fast-growing wellness ecommerce brand. You’ll work remotely with a passionate, collaborative team, influence creative strategy, and drive measurable growth across Meta, TikTok, and other channels. If you want to make a real impact while innovating in a dynamic, fast-paced environment, this is the perfect opportunity. Apply now!

Application Process

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