Go-to-Market Specialist

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This range is provided by The Growth Center. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$28,000.00 / yr - $70,000.00 / yr

The Growth Center is a high-growth Business Development Firm serving B2B SaaS companies, led by CEO Ryan Schnitzler. We are building a team of A-players to join us on the journey to make a positive impact in the B2B business world. We are passionate about bringing the best possible results every single day for our customers. That's why we're looking for our newest Go-to-Market Specialist to join our fast-growing client fulfillment team.

The Go-to-Market (GTM) Specialist role is a key position within our client fulfillment team, responsible for powering the execution of outbound marketing campaigns through the use of tools like Clay, LinkedIn, Apollo, EmailBison, and HeyReach. As a GTM Specialist, your role is to build and manage high-quality lead lists , enrich data, write outreach scripts , and launch targeted Outbound Campaigns that generate qualified leads for our clients. You'll be the technical operator behind the scenes—owning the setup and execution of campaigns, ensuring clean and accurate data, and collaborating closely with Account Managers to deliver results. This is a highly strategic and hands-on role for someone who understands outbound marketing, is obsessed with cold email lead generation, and wants to directly impact client revenue. You will be trained on our proven frameworks, but we're looking for someone who can take ownership of results, adapt quickly, and help scale our outbound engine. If you love cold email lead generation, LinkedIn outreach, working in tools like Clay and Apollo, and want to be part of a high-performance team helping top B2B SaaS companies grow—then this is the role for you.

Responsibilities

• Creating prospecting & list building workflows combining multiple data sources to build high-quality lead lists for Email and LinkedIn campaigns
• Living in Clay daily to utilize data scraping, AI, enrichment, and campaign orchestration, to increase the ROI of our outbound campaigns
• Evaluating campaign performance and recommending optimizations to help achieve our campaign KPIs and improve lead quantity
• Enriching company & prospect lists in Clay with additional information (e.g. what tech stack a prospect is using)
• Copywriting outreach scripts for email and LinkedIn campaigns
• Monitor inbox health, reply rates, and campaign metrics to continuously optimize results
• Interacting with clients on Slack and on weekly strategy calls, alongside the Account Manager who will be managing on the project
• Uploading copy and lead data into campaigns each week in EmailBison and ensuring they are launched on time for the clients you are managing

Requirements

Benefits

Seniority level

Entry level

Employment type

Full-time

Job function

Project Management

IT Services and IT Consulting

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