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Marketing Operations Manager

Marketing Operations Manager

Cherry AssistantWorkFromHome, Western Cape, South Africa
4 days ago
Job description

We are hiring a CRM Specialist (HubSpot) for a U.S.-based professional services company in the legal industry. This is a full-time remote role. This role is ideal for someone who thrives in creating efficient marketing and sales processes, enjoys working with data-driven systems, and has a strong background in HubSpot CRM management and marketing operations.

Key Responsibilities

  • Configure and maintain HubSpot to ensure every inbound lead is captured and tracked without gaps.
  • Manage integrations between HubSpot and other tools (ads platforms, analytics, software) to ensure end-to-end tracking.
  • Build, test, and optimize automated workflows for lead nurturing, follow-ups, and client communications, ensuring every lead receives timely, relevant communication.
  • Develop and refine a lead scoring model that accurately prioritizes prospects for intake and sales.
  • Maintain clean, deduplicated, and up-to-date records within HubSpot to ensure reliable reporting.
  • Track each stage of the funnel (inquiry → consultation → signed case) to identify bottlenecks and leakage.
  • Quickly identify and resolve CRM or automation issues, ensuring zero lead leakage and accurate reporting.
  • Provide clear, accurate dashboards for leadership with CAC, conversion rates, lead volume, and performance.
  • Translate metrics into clear insights and regular reporting.
  • Deliver actionable recommendations based on data trends to improve funnel efficiency and conversion.
  • Continuously improve systems to maximize efficiency and effectiveness.
  • Collaborate with sales and marketing leaders to ensure workflows support operational needs.
  • Identify and implement system enhancements that increase automation efficiency and reduce manual tasks.
  • Train team members on HubSpot features and provide ongoing support to improve adoption and usage, clearly explaining technical processes to nontechnical team members.
  • Ensure all CRM processes comply with data privacy laws and internal firm policies.
  • Contribute to the development of firm standard operating procedures (SOPs) as related to marketing operations and HubSpot.
  • Perform other duties as assigned.

Required Qualifications

  • Bachelor’s degree in Marketing, Business, Data Analytics, or related field (or equivalent work experience).
  • 3+ years of experience with HubSpot administration and configuration.
  • Strong expertise in CRM data migration and system integrations.
  • Proficiency in API integrations and automation workflows.
  • Advanced Excel / Google Sheets skills for data manipulation and analysis.
  • Familiarity with sales funnel management and lead scoring methodologies.
  • Excellent written and verbal English communication skills.

    • Preferred Qualifications

  • HubSpot certification(s).
  • Other CRM experience (bonus but not required).

    • Required Skills & Tools

  • HubSpot CRM (advanced level)
  • Marketing automation tools
  • Data analytics and dashboard reporting
  • Workflow and integration management

    • Schedule & Pay

  • Full-time position ; aligned to U.S. business hours (EST or CST time zone)
  • This is a fully remote job for a U.S. based company
  • Pay ranges from R14,000 – R27,000 ZAR per month or ₱44,000 – ₱78,500 PHP per month , depending on experience and skill
  • Annual raises, bonuses, and holiday PTO included

    • System Requirements

  • Internet speed of at least 20 Mbps
  • Computer with a 2.4 GHz processor or higher
  • 8 GB of RAM or higher
  • Windows 10 or newer, or Mac OS X 10.10 or newer
  • HD 720p webcam
  • Headset with a microphone
  • Competitive pay rates
  • Company-provided U.S. phone number and business email address
  • Consistent hours and pay
  • Flexibility of working remotely, from home or any location of your choice
  • No commute time
  • Consistent work with the same clients, fostering long-term professional relationships

    • If you are a detail-oriented, data-driven marketing operations professional with expertise in HubSpot and a passion for optimizing processes, we would love to hear from you. Join to contribute to building efficient, high-performing systems that drive business growth while working remotely with a supportive and collaborative team.

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    Marketing Manager • WorkFromHome, Western Cape, South Africa