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Creative Strategist - Digital Advertising

Creative Strategist - Digital Advertising

Remote RecruitmentWorkFromHome, Western Cape, South Africa
5 hours ago
Job description

Overview

Creative Strategist – Digital Advertising

Join to apply for the Creative Strategist - Digital Advertising role at Remote Recruitment

We’re seeking a talented and insights-driven Creative Strategist to join a forward-thinking UK-based digital advertising agency. You’ll be at the heart of shaping engaging, performance-led campaigns that combine creative storytelling with data-backed strategy. If you have a passion for digital trends, persuasive messaging, and advertising innovation, this role offers a dynamic and rewarding environment for growth and collaboration.

Key Responsibilities

  • Conduct customer research and social listening to uncover audience insights.
  • Analyse competitor activity and industry trends to inform campaign strategy.
  • Develop key messaging frameworks and creative themes for advertising campaigns.
  • Identify and implement trending creative formats (e.g. POV ads, "Us vs. Them", disruptive visuals).
  • Write compelling ad copy aligned with strategic messaging.
  • Collaborate closely with Ads Managers to align creative with performance data.
  • Present clear reports on campaign outcomes (e.g. CTR, thumbstop rate, CPA) with strategic recommendations.
  • Maintain well-organised briefs, naming conventions, and asset libraries.

Qualifications and Experience

  • Minimum 2 years of experience as a Creative Strategist or similar role.
  • Expertise in ad performance analysis and iterative creative development.
  • Proficiency in social platform dashboards (Meta, TikTok, Google Ads).
  • Exceptional communication and presentation skills.
  • Must have access to a reliable internet connection and personal laptop.

    • Desired Attributes

  • Passion for digital media and staying ahead of social trends.
  • Ability to lead and collaborate with designers, editors, and creators.
  • Analytical thinker who can isolate variables and iterate quickly.
  • Creative problem-solver with an experimental mindset.
  • Fluent in transforming brand tone and strategy into performance-ready creatives.

    • Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Administrative

    • Industries

  • Staffing and Recruiting

    • Referrals increase your chances of interviewing at Remote Recruitment by 2x

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    Digital Strategist • WorkFromHome, Western Cape, South Africa