Marketing Coordinator

Job Description

Duties :

• Collaborating efforts with the hotel teams on all matters impacting the public communications and relations
• Providing content support to sales teams responsible for OTAs, OTOs and traditional trade relationships
• Delivery of cutting-edge marketing and communication material
• Responsible for coordinating marketing specific site inspections with media / PR agencies.
• Design and production of all brand creative content and collateral.
• Support the wider marketing function on key projects, campaigns and additional workload as and when required to do so
• Achievement of quality improvements as agreed by the Department Management in response to Market feedback
• Ensure that savings are made through negotiating improved pricing for marketing materials
• Provide support in the execution of digital marketing campaigns, social media (Facebook, Instagram, LinkedIn etc), email, and web
• Coordinate and assist with email marketing campaigns, including building emails, segmenting audiences, and tracking performance.
• Monitor campaign performance and generate reports using tools like Google Analytics and social insights dashboards
• Assist with website content updates, light CMS work (e.g., WordPress)
• Stay up to date with digital marketing best practices, tools, and trends
• Identify trends and insights and optimize spend and performance based on the insight.
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements :
• Grade 12
• A formal marketing qualification will be an advantage
• At least 13 years experience in digital marketing, social media, or content coordination.
• A basic understanding of the hospitality and wine industry (high end) would be beneficial.
• Familiarity with SEO / SEM basics, PPC, content strategy, and community engagement
• Social tools : Hootsuite, Later, Meta Business Suite
• Analytics tools : Google Analytics, Facebook Insights
• Knowledge on Email platforms like Mailchimp, Campaign Monitor, or similar
• Knowledge of CMS platforms : WordPress or similar
• Graphic design skills (e.g., Canva, Adobe Creative Suite - In-Design, Photoshop, Illustrator, WordPress) and MS PowerPoint.
• Process excellence and service delivery
• Excellent quality and attention to detail
• Innovation for results
• Ability to work effectively when under pressure
• Teamwork and cross organisational collaboration
• Analytical mindset comfortable reviewing metrics and translating them into insights
• Curious, collaborative, and eager to grow in a fast‑paced marketing team

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