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SEO Strategist
Talent ShoreWorkFromHome, Limpopo, South Africa12 days ago
Job description5+ years’ experience in SEO (within an agency). Commercial understanding – an ability to get into the mind of a business owner and deduce what drives them, their business model, and how our strategy can help them execute their primary business objective. Proven track record in content‑led SEO strategy and execution. Deep understanding of on‑page, off‑page, and technical SEO. Advanced use of tools such as Google Search Console, Google Analytics 4 and SEMrush / Ahrefs. Ability to translate data into actionable insight, not just reports. Strong understanding of E‑E‑A‑T, structured data, and entity‑based optimisation. Genuine passion for SEO, AI, and the evolution of search. Familiarity with AI‑generated search experiences and their impact on visibility. Client‑facing experience is essential, with confidence in leading discussions, presenting insights and advising clients directly. Strong knowledge of WordPress, including basic coding and confident use of Bricks Builder. Technical understanding of how HTML, CSS and JavaScript function within WordPress and affect SEO performance. Able to diagnose and resolve issues, and deliver SEO effectively within Webflow, Squarespace, HubSpot and Wix. Comfortable liaising with developers when required. Comfortable briefing and coaching the internal team. Ability to consistently hit deadlines. Exceptional communication and project management skills. Experience with other CMS platforms such as Joomla or Drupal. Broader coding skills beyond WordPress. Actual account management experience (leading the management of a relationship). Experience in financial services or regulated industry content. You’re a self‑starter who drives initiatives, rather than just responding to briefs. You’re obsessed with SEO and emerging tech, always learning and testing. You can bridge technical and creative thinking. You care about quality, performance, and outcomes – not tick‑box SEO. You take pride in educating others and shaping strategic direction. You’re as comfortable leading a client call as you are diving into data. Full‑time – Remote (UK‑based) Standard office hours : 9am–5pm UK time Compensation : (To be confirmed)
SEO Strategist (Financial Services Focus)
We are a UK-based marketing agency specialising in the financial services sector. We help wealth management, advisory, investment, fintech and a host of other financial firms grow through intelligent, strategic marketing, content strategy, and digital performance.
The Role
This is not a maintenance role. We’re seeking someone who’s both a strategic thinker and hands‑on operator, capable of steering organic growth strategies for both our clients and our own website. You’ll be our in‑house authority on search – combining technical understanding with content strategy and thought leadership.
Core Responsibilities
- Develop and lead advanced SEO strategies for our financial services clients and our own website.
- Integrate SEO with content marketing, driving topical authority, E-E-A-T, and on‑page quality rather than chasing vanity metrics.
- Stay ahead of AI‑driven search changes and proactively brief the business on best practices and opportunities in these key areas :
- Search Engine Optimisation (SEO) : Ensuring sites are technically sound, strategically targeted, and aligned with high‑intent user searches across platforms like Google and Bing.
- Answer Engine Optimisation (AEO) : Structuring key content to surface in direct, AI‑generated answers.
- Generative Engine Optimisation (GEO) : Positioning brands to be summarised, linked, or cited within generative search results and conversational interfaces.
- Artificial Intelligence Optimisation (AIO) : Making websites machine‑readable and semantically clear for large language models (LLMs) to understand, interpret, and reference accurately.
- Audit, optimise, and advise on content, architecture, and link profile development – always with integrity and strategic intent.
- Collaborate with account managers and writers, ensuring SEO insights shape campaign strategy and creative output.
- Report and communicate performance clearly, aligning recommendations with commercial goals rather than pure technical metrics.
- Lead continuous improvement, spotting innovation opportunities before they’re asked for.
Experience & Attributes
Must‑haves
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The Details
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Strategist • WorkFromHome, Limpopo, South Africa
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