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Senior Specialist, Marketing Automation & Campaigns

Senior Specialist, Marketing Automation & Campaigns

LumenaltaWorkFromHome, KwaZulu-Natal, South Africa
1 day ago
Job description

Senior Specialist, Marketing Automation & Campaigns

Join to apply for the Senior Specialist, Marketing Automation & Campaigns role at Lumenalta

We’re hiring a hands-on Senior Specialist to own end-to-end digital campaigns, from strategy and build to launch, optimization, and reporting. Paid search, LinkedIn, and email are key channels, but you’ll treat them as part of a broader multi-channel playbook to drive ABM programs and brand awareness.

About the Role

The ideal candidate is resourceful, data-driven, and creative — someone who thrives on experimenting, iterating quickly, and finding smart solutions to challenges.

Key Responsibilities

  • Execute campaigns targeting Tier 1–3 accounts in close collaboration with sales.
  • Manage paid ads, LinkedIn Matched Audiences, and persona-based email nurtures.
  • Connect campaign activity to the CRM and modern ABM tools to ensure account engagement is tracked, visible, and actionable.
  • Monitor and analyze account-level engagement data to inform sales outreach and optimize follow-up.
  • Craft target account lists and segment by ideal customer personas per campaign.
  • Build, launch, and optimize paid campaigns on LinkedIn Ads and Google Search.
  • Manage targeting, bidding, copy, and creative testing.
  • Track spend and performance against budget.
  • Create segmented email campaigns for ABM nurture, brand awareness, and lead conversion.
  • Manage workflows, personalization, and A / B testing in Salesforce Marketing Cloud / Pardot.
  • Partner with content / design to ensure assets align with campaign goals.
  • Monitor performance and make in-platform optimizations.
  • Report on campaign performance, including CTR, CPL, conversion rates, and account engagement.
  • Provide recommendations to improve ROI and inform future strategy.
  • Execute campaigns to elevate brand visibility in target industries.
  • Support amplification of content and thought leadership through paid and email channels.

What You Bring

  • 3–5 years of experience in B2B digital marketing, demand generation, or ABM execution.
  • Hands-on experience with LinkedIn Ads, Google Ads, and email automation platforms (preferably Pardot or Salesforce Marketing Cloud).
  • Strong skills in campaign setup, targeting, optimization, and reporting.
  • Familiarity with ABM principles and working with sales to align on target accounts.
  • Comfortable analyzing performance data and making data-driven recommendations.
  • Highly organized with excellent attention to detail.

    • Bonus If You Have

  • Experience in consulting or technology services marketing.
  • Knowledge of financial services, logistics, or TMT industries.
  • Exposure to Salesforce, Clay, DemandBase / 6Sense, or LinkedIn Matched Audiences.

    • Lumenalta is an equal opportunities employer and welcomes applications from all qualified candidates.

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    Marketing Specialist • WorkFromHome, KwaZulu-Natal, South Africa