Marketing CRO & Automations Specialist

Aristo SourcingWorkFromHome, Free State, South Africa

20 hours ago

Job description

Marketing CRO & Automations Specialist

This role is full-time, remote and focused on conversion rate optimization and marketing automation. The position is based with a U.S.-based marketing agency with more than 20 years of experience in digital marketing and a primary focus on direct response strategies.

Base pay range : $18,000.00 – $24,000.00 per year ( approximately $1,500 – $2,000 per month )

Key responsibilities :

Maintain and manage marketing automation integrations with CRM and other platforms.
Build, test, and optimize automated workflows, email / SMS sequences, and customer journeys.
Execute and QA marketing automations across multiple platforms (e.g., Go High Level, HubSpot, Zapier, Twilio).
Handle data management processes including lead routing, tagging, API integrations, and MySQL database updates.
Monitor deliverability, engagement, and conversion data to ensure systems perform optimally.

Conversion Rate Optimization (CRO) Responsibilities

Develop and execute CRO strategies for landing pages, emails, and funnels using A / B testing frameworks.

Analyze user behavior via tools such as Google Analytics, Clarity, and Looker Studio to identify friction points and conversion opportunities.

Create and document hypotheses for tests (headline, layout, CTA, design, offer framing) and track results.

Collaborate with designers and copywriters to improve the customer experience and funnel flow based on behavioral insights.

Continuously test and refine page elements, headlines, forms, and offers to maximize opt-ins, sales, and show rates.

Support the creation and maintenance of CRO reports, dashboards, and insights presentations for internal and client teams.

Apply psychological and UX principles to improve engagement and conversion performance.

Reporting & Analysis

Track and report KPIs for marketing automations and CRO tests.

Build and maintain dashboards in Google Sheets, Looker Studio, or Airtable to visualize campaign performance.

Interpret analytics data to provide actionable insights and optimization recommendations.

Partner with management to define performance benchmarks and identify growth opportunities.

Required Skills and Experience

Data‑driven mindset with strong analytical and testing abilities.

Proficiency in HTML, CSS, and JavaScript for light front‑end troubleshooting and A / B test setup.

Expertise in Google Analytics, Google Tag Manager, and data visualization tools.

Experience with MySQL, Airtable, Twilio, APIs, and Zapier (or similar tools).

Understanding of UX principles, user journey mapping, and behavioral analysis.

Proficient in Microsoft Excel / Google Sheets (advanced formulas, pivot tables, dashboards).

Excellent communication and documentation skills.

Strong multitasking abilities and ability to collaborate cross‑functionally in a fast‑paced environment.

Requirements

In‑depth background in a remote work setup similar to freelancing as an Independent Contractor.

Proven experience in marketing automation and CRM integration.

2+ years of experience in CRO, digital marketing analytics, or funnel optimization.

Demonstrated success running A / B or multivariate tests and interpreting results.

Strong understanding of database management concepts and best practices.

Ability to think critically and translate data insights into clear recommendations.

Highly organized, self‑motivated, and proactive with a strong sense of ownership.

Excellent attention to detail and QA accuracy.

Fluent in English (written and verbal).

Reliable internet connection and consistent availability during designated USA business hours.

Type of Work : Full‑time remote

Work Schedule : USA business hours

Seniority Level : Mid‑Senior level

Employment Type : Full‑time

Job Function : Marketing

Industries : Advertising Services

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Marketing Specialist • WorkFromHome, Free State, South Africa