Marketing and Social Media Manager

Cape Town (hybrid, some office attendance required)
R35 000 - R50 000 per month
Full-time, Permanent

About the Company
We are a specialist consultancy focused on helping organisations build real, sustainable capability in artificial intelligence. With teams based in the UK and South Africa, we deliver consultancy, training, and programme delivery support to clients across the UK and internationally. Our mission is to embed AI in a responsible, strategic, and value-driven way, supporting organisations to harness its potential effectively and ethically.

Role Overview
We are looking for an experienced and creative Marketing and Social Media Manager to lead the development and delivery of our marketing strategy. Reporting to the Director of Product and Operations, you will play a key role in building brand presence, generating leads, and supporting the growth of our consultancy and training services. This role combines strategic planning with hands-on content creation and campaign delivery. Youll work independently to drive initiatives across digital channels, with a strong focus on content development, client engagement, and brand awareness.

Key Responsibilities

• Develop and implement the overall B2B marketing strategy and report on outcomes

• Lead content planning and delivery primarily across LinkedIn and other relevant platforms

• Produce engaging B2B content including short-form videos, thought leadership, and campaign assets

• Manage and optimise the CRM for lead generation and campaign tracking

• Plan and execute marketing campaigns for consultancy and training offers

• Oversee SEO, website updates, and analytics performance reporting

• Conduct client interviews to create testimonials and case studies

• Set up and manage affiliate or referral programmes

• Collaborate with the team to launch and promote events, courses, and digital products

• Identify marketing challenges and opportunities, driving solutions and improvements

Essential Skills & Experience

• Proven experience designing and executing B2B marketing strategies

• Skilled in social media content creation, video editing, and campaign delivery

• Confident communicator with experience conducting client interviews

• Hands-on experience with CRM systems and lead generation campaigns

• Strong understanding of SEO and website performance metrics

• Excellent written and verbal English communication

• Organised, proactive, and able to work independently in a fast-paced environment

• Comfortable using AI tools to support marketing and content creation

Desirable Experience

• Previous experience in consultancy, training, or tech sectors

• Familiarity with affiliate marketing models

• Experience in UK or international professional services markets

• Familiarity with Zoho CRM and Zoho One

Why Join

• Help shape the public understanding of artificial intelligence

• Work in a mission-led, fast-moving team at the forefront of ethical and practical AI

• Contribute to real-world capability building with global impact

• Flexible remote working with a supportive, results-focused culture

• Opportunities for professional growth and skills development