Marketing Assistant - Contract

Overview

Marketing Assistant Lead Generation & Demo Booking

Help scale a fast-growing AI tool through smart outreach

Marketing | R22 500 R25 000 | Remote | Contract

About the role

We're seeking a proactive and results-driven Marketing Assistant to help fill a growing sales pipeline with high-quality demo bookings. This role is ideal for someone who excels at outreach, follow-up, and lead qualification. Youll work with digital tools to identify, engage, and prequalify decision-makers at accounting firms and guide them toward scheduling product demos. Your core mission : turn interest into booked calls by showcasing value and asking the right questions.

Key responsibilities

• Execute cold outreach campaigns via email, LinkedIn, and phone to generate product interest
• Use tools like Hunter.io, LinkedIn Sales Navigator, and online directories to source and qualify leads
• Target firms in the UK and Ireland, especially those using Xero and QuickBooks
• Prequalify leads based on criteria such as firm size, role, and product relevance
• Convert engaged leads into demo bookings via email and phone follow-ups using GoHighLevel (GHL)
• Track engagement metrics such as email opens and clicks to identify warm prospects
• Clearly communicate the products value and handle objections during follow-up calls
• Book demo calls directly into the founders calendar or sales team schedule
• Log outreach activity and maintain accurate CRM records

About you

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