Brand & Marketing Manager

Who we are :

Mama Money is a growth-stage fintech startup working to help migrant workers in South Africa send money home. Since 2015 we have been providing reliable remittances at a socially fair price to those who need it most.

Mama HQ is in beautiful Cape Town South Africa. We are 140 people strong (and counting) from 19 countries across Africa Asia the UK and Europe. Our culture is built around the well-being of our team members and making a difference in our communities . Just be lekker! personifies our approach to work : we trust the wisdom of our talented and diverse team to do what is best for our customers and get the job done responsibly without pedantic policies.

Weve been around since 2015 and have earned a few accolades along the way made some new friends and expanded our reach . Weve had some great times and some tough times but we continue to focus on helping people and making things easier for our customers.

Mama Money is evolving from a remittance service into a full-service financial ecosystem where customers can send manage and grow their money with confidence. Were looking for a strategic creative and results-driven Brand & Marketing Manager to lead this evolution driving brand equity customer trust & measurable growth through integrated through-the-line campaigns.

Reporting to the Head of Digital & Marketing you will collaborate closely with product operations and design teams to ensure alignment across commercial digital and brand initiatives. Your mission is to position Mama Money as a trusted end-to-end financial partner. Youll balance brand storytelling & trust building with data-driven acquisition and retention across both online and offline channels.

As our Brand and Marketing Manager you will :

• Lead & own the repositioning of Mama Money from a remittance service to a full-service financial ecosystem shaping our brand story for customers & communities.
• Define and communicate the brand identity positioning and messaging across all products and services.
• Act as a brand ambassador ensuring alignment and advocacy internally and externally with consistency across all touch points : App Website marketing and in-store packaging.
• Plan and execute integrated through-the-line (TTL) campaigns that drive brand awareness customer acquisition and cross-sell / upsell of existing customers.
• Develop strategies to maximise engagement retention and lifetime value rooted in brand trust & customer insights.
• Track measure and optimise ROI across digital and predominantly offline channels including billboards print and events.
• Manage our social media coordinator developing ideas to reach and educate our varied customers across all our products and nuances.
• Collaborate with teams to advocate for customer-focused product improvements and operational support.
• Manage agencies and vendors to deliver high-impact campaigns on time on budget and on brand.
• Conduct market research customer segmentation and competitor analysis to guide growth and brand strategy.
• Support agent network marketing and digital acquisition initiatives to ensure a strong competitive value proposition.
• Bring energy creativity and fun while making a real impact!

In your first 90 days at Mama Money you will :

About you :

Why Mama

At Mama Money were not just a company - were a movement. Everything we do is driven by one purpose : to make life better for our customers and the communities we serve. Our customers are our heartbeat and they inspire every step we take.

Were all about making it easy . No red tape no hassle. Just simple seamless experiences that put people first were here to make things easier faster and better for you.

We believe in giving it a go and then giving it another go if we have to! Were a team of doers dreamers and innovators who arent afraid to break the mold. We take bold steps experiment with fresh ideas and never stop learning.

At Mama Money we own it and we mean it. We take responsibility for our actions our results and how we show up every day. No passing the buck here. We approach every challenge with grit passion and determination.

Heres the best part : Mama Money is a place that truly cares. We care about the trust our customers place in us. We care about our amazing team who bring their best every day. And we care about making an impact in the world doing the right thing no matter what.

When you join Mama Money youre joining a community. Were a passionate down-to-earth crew that works hard and celebrates wins along the way. We take our work seriously but we dont forget to have fun while we do it.

So if youre ready to make a real difference take on exciting challenges and grow in a place where youre valued and supported then Mama Money is the place for you . Lets make an impact together .

Mamas values :

1. Making it easier for our customers

2. Give it a go

3. Just own it

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience :

Manager

Key Skills

Business Development,Graphic Design,Communication Strategies,CRM,Online,Market Research,Project Management,SEO,Content Marketing,Facebook,ROI,Creative concepts,Actionable Insights,KPI,Analytics

Employment Type : Full-Time

Experience : years

Vacancy : 1