Marketing Manager

OneCart is looking to hire a Marketing Manager that will be required to plan, execute, and oversee marketing strategies and plans to drive brand awareness, customer engagement, merchant engagement, brand engagement, and sales growth.

They are responsible for defining overall campaign and channel strategies, analysing market trends and ensuring market reach.

Marketing Strategy & Planning

To create and execute multi-channel acquisition and retention marketing strategies to enhance customer loyalty, retention, frequency and lifetime value

Oversee SEO, PPC, social media, email marketing and content marketing efforts.

Monitor and optimise the performance of campaigns through data analytics based on KPI's, conversion rates and ROI

Work with the brand manager to maintain and enhance brand perception

Manage advertising budgets and media buying and placement (Google, TikTok, Meta, Radio, etc)

Plan discounts, promotions and events to boost sales

Implement strategy built by the executive team :

Build and execute a marketing plan for each channel

Ensure an aligned brand / campaign calendar (owned by the brand manager)

Plan, implement and monitor monthly / weekly execution through key channels

Strategic Leadership

Lead and shape marketing strategy across all business verticals, aligned to the Head of Growth and overall strategy.

Translate business goals into measurable marketing OKRs.

Participate in business reviews and strategic planning sessions.

Manage the relationships :

Internally : HR, Commercial, Operations and Tech

Externally : Agencies, Vendors and partners

Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns

Manage the budget for all marketing, advertising, branding and promotional activities.

Ensure information on all OC digital platforms is continuously updated

Work closely with brand, sales and other teams to align marketing efforts

Remain the voice of customers and advise product teams and feedback from customers

Work together with development, product and call centre teams for call listening and product testing

Own the voice of the customer by driving NPS and CSAT discussions and progress

Build and execute B2B marketing strategies to support SaaS lead generation, sales enablement, onboarding, and retention.

Quality

Ensure the quality of the Marketing department's work is of a high standard

Perform a 'quality check' on marketing materials before they go to print or are uploaded to digital platforms.

Financial Compliance & Procurement

Ensure full compliance with Massmart and OneCart financial protocols.

Oversee marketing-related procurement, vendor onboarding, and PO processes.

Maintain monthly budget reconciliations and support finance audits.

Governance, Legal & Brand Compliance

Legal and regulatory standards.

Intellectual property and brand usage policies.

POPIA and data privacy best practices.

Technology Stack Ownership

Leverage and manage key marketing systems, including :

CRM and automation platforms

Analytics platforms

CMS and reporting dashboards.

Drive automation and reporting to enhance efficiency and ROI.

Sales Support

Ensure sales pipeline management to achieve overall merchant and ad revenue goals.

Oversee merchant onboarding and key account management

Attend, support and present product offerings to prospective brands and merchants

Ensure adequate new merchants and B2B business, in line with overall organisational goals

Commercial Alignment

Collaborate closely with Commercial and Finance teams to optimise marketing spend.

Analyse and track CAC, LTV, AOV, conversion, and campaign ROI.

Drive marketing's contribution to revenue growth and unit economics.

People Management

Manage and coordinate marketing and business development teams

Define team structure and lead direct reports across digital marketing, CRM, content, and performance.

Set and manage team OKRs.

Provide mentorship, training, and performance feedback in line with OneCart's values and growth plans.

Ensure the team delivers all collateral required to support all campaigns

Report weekly on the following

Key channel performance : CRM, social media, Paid and organic marketing, email marketing

Acquisition and retention

Campaigns : internal and external

Provide adequate on-the-job training, coaching, support and counselling to team members.

Motivate the team towards continuous improvement and achievement of agreed benchmark standards.

Team members are actively involved in setting goals and are encouraged to solve problems and make decisions relevant to their work.

Team members are treated in line with business values and ethical guidelines.

Ensure standards of performance are clearly defined, communicated and recorded where necessary.

Continuously assess and monitor performance and ensure development plans are agreed upon and implemented to address gaps.

Effective teamwork and Self –Management

Maintain a positive attitude

Take ownership of driving your career development (skills and knowledge)

Stay up to date with the latest digital marketing trends and best practices.

Plan and priorities, demonstrating abilities to manage competing demands to achieve agreed deliverables

Communicate effectively, maintain relationships

Follow any lawful and reasonable instruction from your line manager

Act as part of the Growth team by assisting other members of the team to achieve common goals

Consistently live and be an example of the Company values

Timely reporting of all instances of suspected or proven fraud via the appropriate reporting channel

Adherence to the company policies and associated company policies and procedures

Minimum Academic, Professional Qualifications & Experience

BSc in Marketing, Business or a relevant Marketing qualification

3+ years of experience as a Marketing Manager or similar role.

Proven experience in marketing

Good understanding of office management and marketing principles

Demonstrable ability to multitask and adhere to deadlines

Exquisite communication and people skills

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