Digital Marketing Coordinator-Foschini

Western Cape, South Africa

Job Description

Key Responsibilities :

• Working closely with the Brand Manager, in executing the Beauty Brand & Communication strategy to launch the new Beauty Businesses within the Group and support the strategic intent of growing Market share for Beauty for the Group.
• The role will be responsible for creating brand awareness across all communication channels, attracting new Customers, engaging and retaining current Customers whilst supporting the Beauty Brands, the Beauty Private Label and Branded Beauty strategies.
• Manage, brief & coordinate the creation & distribution of the marketing communication assets across mainly, but not limited to : Stores, Social Media Channels, E-commerce, Email, SMS & WhatsApp within deadlines in line with the marketing strategies.
• Implement the marketing communication of tactical weekly promotions for retail.
• Work alongside Paid media supplier to meet social community reach, growth & engagement objectives within budget.
• Respond & engage as Community Management on Social Media channels, and responsible for escalation or feedback to Customer Services.
• Work closely with the supporting team members, Buying department, Online Team and Bash to ensure maximum success of all campaigns and promotions.
• Carry out Influencer strategy and coordination thereof, and implement seeding campaigns including internal and external Brand PR.
• Support the Brand Manager through coordination & delivery of projects within allocated budget timeously and effectively meeting the set objectives or ROI.
• Be abreast of Consumer and competitor trends and insights and application of these in the digital space.

Qualifications & Experience :

Skills :

Behaviours :

Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.

About Us

Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We’re a purpose-led business, and on this team, you’ll share the pride of making an impact across a whole industry.

We’re the designers, the makers, the shakers and the teams behind the scenes.

Are you with us?

About the Team

Good value smart, casual, denim, leisurewear, accessories, lingerie, footwear, cosmetics, fine jewellery, and kidswear, Foschini is renowned for its fashionable and contemporary clothing in a modern environment.

Job Info

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