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Senior Programmatic Advertising Specialist
The Hiring HouseJohannesburg, South Africa30+ days ago
Job descriptionAt least 5 years of relevant experience in programmatic advertising. Extensive experience in setting up and managing campaigns across multiple DSPs (e.g., DV360, Xandr, The Trade Desk, Adform). Experience with both branding and performance-driven campaigns. Knowledge of cookieless targeting, audience planning, attribution, and incrementality testing. Strong analytical skills and data proficiency (e.g., experience with Google Analytics, Looker Studio, BigQuery, etc.). A commercial mindset and the ability to clearly communicate complex topics. Experience in client-facing roles, including presentations and strategic reporting. Fluent in English (both written and spoken). Experience with DOOH, digital audio, or retail media networks. Relevant certifications (e.g., DV360, GA4, Google Ads). Familiarity with workflow automation and scripting (e.g., Google Ads Scripts, DV360 Macros, APIs). Experience with DCO (Dynamic Creative Optimization) tools like Google Studio, CAPE, Smartly.io, or Bannerflow.
Duties & Responsibilities
- Setting up, managing, and optimizing programmatic campaigns through DSPs such as DV360 or similar.
- Translating client objectives into smart targeting strategies, buying models, and creative deployment.
- Conducting data analysis to improve campaigns and share insights with clients.
- Coaching and guiding mid-level and junior specialists within the team.
- Actively contributing to strategic sessions and brainstorms with clients.
- Translating the latest industry trends into actionable innovations.
- Collaborating with colleagues from strategy, data, creative, and development teams.
Requirements
Bonus points if you also have
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Senior Specialist • Johannesburg, South Africa