Brand Manager

Job Title : Brand Manager Marketing | Gauteng | South Africa

Personal care industry

Department : Marketing

Division : South Africa Business Unit

Location : South Africa

Key Responsibility Areas :

1. Strategic Planning & Brand Management

Develop and implement long-term and short-term brand strategies

Ensure alignment of brand strategy with overall business and category objectives

Manage brand marketing mix :

Communication Strategy (Advertising & Messaging)

Promotional Plans (Consumer, Trade, Visibility Initiatives)

Packaging & Artwork

Pricing

New Product Development (NPD)

Media Planning & Digital Marketing

Social Media Planning

2. Market & Sales Analysis

Conduct primary and secondary sales analysis (territory-wise, ORG reports, etc.)

Track competitor activity and consumer behavior trends

Monitor media performance and effectiveness

Analyze profitability and drive margin improvements

3. New Product Development (NPD)

Manage end-to-end NPD projects from concept to trade launch

Coordinate with internal teams for artwork, FG code creation (e.g., MWT), and packaging development

Ensure timely artwork updates on CANVAS

Align NPD pipeline with consumer insights and market gaps

4. Trade & Salon Marketing

Plan and execute Salon Activation and Education Programs

Manage and guide the team of Salon Educators

Ensure salon coverage as per defined KPIs

Create and maintain Monthly / Quarterly / Yearly Marketing & Trade Marketing Grids

Devise and implement strategies for slow-moving SKUs

5. Agency & Budget Management

Coordinate with media, creative, and research agencies to execute brand plans

Ensure optimal utilization of AdPro (Advertising & Promotion) budgets

Manage agency briefing, performance, and output

6. Reporting & Compliance

Regular reporting on brand performance, marketing ROI, and trade execution

Ensure all internal tools (CANVAS, MWT, etc.) are updated in a timely manner

Work Experience :

3 4 years of experience in Brand Management, preferably in :

Ethnic Hair Care

Oral Care

Skin Care Products