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Brand Lead - Cape Union Mart

Brand Lead - Cape Union Mart

Cape Union MartCape Town, ZA
9 days ago
Job description

Job title : Brand Lead - Cape Union Mart

Job Location : Western Cape, Cape Town

Deadline : November 10, 2025

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Job Description

  • Are you passionate about outdoor adventure, brand storytelling, and leading campaigns that inspire?
  • We’re looking for a Brand Lead to champion the K-Way brand — driving growth, innovation, and customer engagement across all touchpoints.

    • What You’ll Do

  • Lead and project-manage the K-Way marketing strategy from concept to execution.
  • Develop and deliver data-driven, customer-centric campaigns that grow our market share and brand love.
  • Manage creative, PR, and media partners to ensure impactful, on-brand execution.
  • Drive collaboration across internal teams — Merchandise, Visual Merchandising, E-commerce, and Operations.
  • Elevate the customer experience through compelling storytelling and innovative brand initiatives.
  • Manage budgets, report on campaign performance, and ensure efficient processes that deliver results.

    • What You’ll Bring

  • A Marketing qualification (degree or diploma).
  • 3+ years’ experience in a senior marketing role within retail or a fast-paced consumer environment.
  • Strong project management, ATL, and budget management experience.
  • A strategic thinker with creative flair, business acumen, and a love for the outdoors.
  • Excellent communication, collaboration, and presentation skills.
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    Brand Lead Cape Union Mart • Cape Town, ZA