Copywriter (UGC and Performance Social Content)
Location : Cape Town, South Africa (in office, Monday to Friday)
Salary : R to R negotiable based on experience
Start Date : ASAP
Industry : Marketing Services
Employment Type : Full time
Full House Creative is a Cape Town-based digital content agency specialising in high-performing, short-form social video. We work at the intersection of creativity and performance, producing UGC and social ads that help brands grow. Our team blends fast-paced execution with data-driven creative decisions. We live in TikTok and Instagram content daily and work closely with creators to produce videos that feel native, real, and conversion focused. With 50 to videos produced each month, our environment is fast, challenging, and exciting.
This is not a junior role.
What You Will Do
- Write UGC scripts, angles, and short‑form ad copy for social media
- Build strong text hooks and retention-focused structures
- Create copy that drives performance, clarity, and conversion
- Develop creative directions and messaging frameworks for campaigns
- Translate client objectives into scroll‑stopping copy and concepts
- Work with editors to refine pacing, structure, and storytelling
- Review raw creator content and adjust scripts to improve delivery
- Assist in building scalable systems and best practices for copy
- Collaborate with the Creative Director on strategy and concepts
- Help manage high volume content output and keep timelines tight
- Provide leadership as we grow the copywriting and concepting division
You Are Perfect for This If You
Have 2 to 4 years of experience in copywriting or social creative rolesUnderstand UGC, social ads, and short‑form video from a performance perspectiveCan write fast, clearly, and with intentionCan build hooks, pacing, and retention structures with confidenceKnow how TikTok and Instagram feeds behaveHave a strong understanding of conversion psychology and marketing psychologyCan interpret data to improve creative decisionsAre comfortable guiding editors and creators on delivery and messagingAre proactive, organised, and thrive in a small but fast-moving teamCan handle high-volume content output while keeping quality highBonus Points
Experience writing UGC scripts or working with creatorsA portfolio with short form copy, ad copy, or scriptsUnderstanding of performance marketing or creative testingPrevious agency experienceFamiliarity with CapCut, TikTok editing styles, or Meta ad formatsWhy You Will Love Working Here
Work with a team building some of South Africa's strongest UGC and performance campaignsCollaborate directly with the Creative Director and influence our creative outputStep into a central creative role with room to grow and leadJoin a small, ambitious team that is redefining social-first content in AfricaTo Apply
Apply on LinkedIn or send your CV and portfolio to with the subject line : Copywriter Application, Full House Creative
Include examples of short‑form copy, scripts, or ad work you have created.
#J-18808-Ljbffr