Copywriter Diamonds (SA)

GreenparkSouth Africa

30+ days ago

Job description

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Greenpark is a global, award-winning, performance-driven content leader and brand publishing agency. Our Purpose is to help brands create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.

We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.

Our Values

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive ’, ‘ Acting Together ’, ‘ With Kindness ’ are the values that guide us.

About the role

As a Copywriter, you will play a central role in helping define and deliver compelling storytelling for an international diamond and jewellery brand. You will be responsible for crafting SEO-informed editorial that both inspires and performs. You will bring a creative, brand-led approach to storytelling while ensuring optimisation best practices are consistently applied.

This role demands not only exceptional editorial skill but also deep subject matter expertise in the diamond and jewellery sector. You should be fluent in the language of luxury, craftsmanship, gemology, and heritage—able to elevate content with credible industry insight and bring authenticity to every piece you write.

You must have an innate understanding of what makes the world of diamonds, jewellery, and luxury resonate with global audiences—particularly in the US market. This role requires strong writing skills, a deep understanding of the category, and an ability to collaborate across editorial, SEO and creative teams.

What you’ll do

Write original, high-quality editorial content across web and social platforms
Bring expertise in diamonds and jewellery to everything written, ensuring brand relevance and industry credibility
Ensure all content is aligned with the tone, visual identity and brand voice of the client
Conduct interviews with brand experts and craftspeople to inform feature content
Optimise content using keyword insights provided by the SEO team
Write performance-based content that drives brand awareness and audience engagement
Maintain and evolve the brand's editorial content calendar
Collaborate with creative and strategy teams to concept and deliver content ideas
Stay up to date on diamond and jewellery trends, cultural moments and seasonal opportunities within the US market
Bring international and US-specific luxury consumer insights into every brief
Ensure accuracy, clarity and polish in all content produced

About you

3–5 years of experience writing editorial content in the digital space

Deep experience in or passion for the diamond and jewellery industry, including an understanding of the heritage, craftsmanship, and emotional value of diamonds

Skilled in balancing brand storytelling with SEO optimisation

Experienced in creating content for both web and social media channels

Comfortable adapting tone for luxury positioning while keeping content accessible and inspiring

Able to conduct interviews and translate them into compelling narrative content

Based in South Africa with strong awareness of international markets, particularly the US

Strong collaborator with a positive attitude and openness to feedback

How we’ll support you

Incredible teamwork and agency support

Training and development programmes

The opportunity to work in a creative, dynamic and globally connected agency

At Greenpark, we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background, identity, and experience across our global workforce. By fostering a culture of respect, inclusivity, and collaboration, we’re committed to ensuring everyone’s voice is heard and everyone can thrive.

All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other protected characteristics.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Public Relations, and Writing / Editing

Industries

Advertising Services and Marketing Services

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