Talent.com
Senior Digital Marketing Analyst

Senior Digital Marketing Analyst

Scale Army CareersWorkFromHome, KwaZulu-Natal, South Africa
30+ days ago
Job description

Overview

Join to apply for the Senior Digital Marketing Analyst role at Scale Army Careers

Our client is a NYC-based boutique digital marketing agency, driving growth programs for a wide range of e-commerce brands. They manage marketing channels and advise on all aspects of customer acquisition programs. Focused on delivering high-touch service and strategic multi-channel guidance, they frequently manage Facebook, Instagram, Google Ads, YouTube, Google Shopping, Affiliate, and Display marketing. Their team is committed to the development of each member, providing opportunities to work on cutting-edge digital marketing campaigns and analytics-driven strategies.

Location : Fully-Remote (Work from Home), 9 AM - 5 PM EST

Role Overview

As a Senior Digital Marketing Analyst, you will manage customer acquisition strategies, execution, and optimizations across Paid Search and Paid Social channels. You will be responsible for hands-on management of campaigns in Facebook Ads Manager and / or Google Ads Editor, analyzing performance data, and implementing improvements. You will partner with senior team members to develop end-to-end strategies, deliver actionable insights, and optimize multi-channel campaigns to drive client growth.

Key Responsibilities

  • Develop and update daily, weekly, and monthly reports / presentations for each client.
  • Launch, manage, and optimize campaigns on Facebook, Instagram, Google, and Bing.
  • Research, source, and manage creative marketing assets for campaigns.
  • Conduct A / B and multivariate tests across creatives and landing pages.
  • Partner with the senior team to own the end-to-end strategy and execution of campaigns.
  • Provide strategy recommendations to senior team members.

Qualifications

  • 2–3 years of experience in digital marketing.
  • Hands-on experience managing and executing Paid Search and Paid Social campaigns.
  • Experience with Facebook Ads Manager and / or Google Ads Editor.
  • Knowledge of social media optimization and digital conversion rate optimization (A / B, multivariate testing).
  • Experience leveraging Google Analytics or similar platforms for site analytics and user behavior insights.
  • Proficient in Excel (Pivot Tables, VLOOKUPs, formula creation).
  • Strong analytical, oral, and written communication skills in English.
  • Ability to work in a fast-paced environment with minimal supervision.
  • Working knowledge of HTML is a plus.
  • Creative development experience is highly desirable.
  • A bachelor’s degree in Marketing, Economics, Statistics, or Mathematics is encouraged.

    • Attributes

  • Dedicated to quality work and customer satisfaction.
  • Results-driven and accountable for client success.
  • Strong analytical skills with the ability to interpret data and provide actionable insights.
  • Excellent communication and collaboration skills.
  • Creative, proactive, and detail-oriented.

    • What Success Looks Like

  • Effective execution and optimization of Paid Search and Paid Social campaigns.
  • High-quality reporting and actionable insights delivered consistently.
  • Campaign strategies aligned with client growth goals.
  • Effectively communicate recommendations and strategies to the senior team.

    • Opportunity

    This is a chance to join a dynamic, fast-growing digital marketing agency with real growth potential. You will work on challenging campaigns, advance your technical and analytical skills, and contribute directly to the growth of high-profile e-commerce clients. With room for advancement and a collaborative environment, this role offers significant professional and financial growth opportunities.

    Application Process

  • Fill in the application form
  • Record a video showcasing your skill sets

    • Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Management and Manufacturing

    • Industries

  • Marketing Services

    • Referrals increase your chances of interviewing at Scale Army Careers by 2x

    #J-18808-Ljbffr

    Create a job alert for this search

    Marketing Analyst • WorkFromHome, KwaZulu-Natal, South Africa