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Rainmaker : Digital Ad Operations Manager

ShopriteXCape Town, Western Cape, South Africa

30+ days ago

Job description

Role Purpose

The Senior Manager Digital Ad Ops plays a major role in the strategic development and enablement of our precision marketing proposition within the business.

This role manages the advertising operations team, overseeing scheduling, implementation, and optimization of all advertising campaigns to ensure accurate and timely execution across all digital channels.

The role involves trafficking and managing campaigns by collaborating with sales departments, advertisers, technology teams, and clients to ensure smooth delivery. It also includes generating regular ad server reports to communicate campaign status and inform next steps. The manager leads a team of specialists in ad platforms and traffic operations, maintaining seamless workflows between the ad operation team and the wider business.

Role Description

Leads and ensures the smooth execution of day-to-day activities within the ad ops department.
Serves as the main contact between the advertising operations and the account management team.
Drives innovation to improve performance and achieve sales and business targets.
Implements sophisticated tools and processes suited for the business’s digital objectives.
Provides guidance on latest trends in digital marketing, ad-serving methodologies, and new technologies.
Uses data from existing campaigns to influence future strategies, focusing on performance metrics and behavioral targeting to enhance ROAS.
Collaborates with sales, content, and strategy teams on planning, inventory management, prioritization, testing, scheduling, and delivery of campaigns.
Monitors campaign delivery, troubleshooting issues as needed.
Analyzes data, generates insights, and recommends optimizations to increase sales and campaign performance.
Reviews dashboards and campaign performance to develop solutions that improve client campaigns.
Establishes processes for pre-launch activities, including quality assurance on ad tags and creatives.
Defines and implements best practices for campaign setup, optimization, measurement, and reporting.
Troubleshoots tracking problems, develops solutions, and documents procedures for the team.

Qualifications and Experience

Degree or Diploma in Marketing, Advertising, Media, Sales, or related field.

At least 7 years of experience in a similar role within retail, branding, or agency settings, with a strong understanding of ad-serving, measurement, app implementation, creative processes, and digital media planning.

Deep knowledge of digital media platforms and campaign scope.

Proven experience managing campaigns from conception to goal achievement.

Knowledge of data-driven marketing methodologies is desirable.

Experience troubleshooting ad serving issues and understanding various tag types.

Strong commercial acumen and understanding of online advertising pricing models.

Solid knowledge of marketing principles, audience targeting, data collection, and programmatic advertising.

Familiarity with Ad Tech products, data vendors, and industry trends.

Proficiency in MS Office.

Key Competencies and Work Ethic

Strategic thinking and ability to develop and influence business strategies.

Analytical mindset with problem-solving skills.

Commercial awareness and ability to leverage analytics for business growth.

Strong project management skills.

Flexible, agile, and curious about learning.

Resilient, organized, and detail-oriented.

Excellent communication, negotiation, and presentation skills.

Self-motivated, accountable, and collaborative.

Innovative, solutions-focused, and capable of making complex decisions quickly.

Team-oriented with leadership capabilities.

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Manager Manager • Cape Town, Western Cape, South Africa