Paid Media & Digital Marketing Lead

Who Are We

We are a growing team with big ambitions, and we’re looking to strengthen our digital presence through strategic, performance-driven paid media campaigns. Our goal is simple : convert interest into action and turn traffic into loyal customers. We are seeking someone who understands the full digital funnel and can make a meaningful impact through expertly crafted and optimised campaigns.

Who We Looking For

A hands-on, results-driven Paid Media Specialist with a strong foundation in digital marketing strategy. You’re confident managing large ad budgets, can interpret data to drive decisions, and have a sharp eye for compelling creative. You’ll thrive in a fast-paced environment and bring both strategic thinking and executional excellence.

Responsibilities

• Lead and manage paid media campaigns across Meta (Facebook & Instagram) and Google SEA.
• Script, brief, and schedule high-performing ad content (text, photo, and video).
• Continuously optimise campaigns to improve CPA (Cost Per Acquisition) and CAC (Customer Acquisition Cost).
• Plan and manage ad budgets across platforms, ensuring maximum return on spend.
• Align paid campaigns with wider marketing and brand strategies.
• Provide regular reporting, insights, and actionable recommendations.
• Collaborate closely with internal teams to maintain cohesive marketing messaging.
• Ensure all digital activity reflects and supports the broader goals of the business.

What You Will Need

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