Digital Marketer – CLDM

Overview

The Role : We’re looking for a data-driven, creative Digital Marketer who can help us build brand awareness, drive lead generation, and support platform adoption through digital channels. The perfect candidate needs to be a strategic thinker, who is willing to be hands-on and enjoys a fast-paced environment. You’ll work closely with the multimedia designer, sales and community teams, and report directly to leadership.

Responsibilities

• Develop and execute integrated digital marketing strategies across paid and organic channels (Google, Meta, Threads, etc.) that will result in tangible success measured against set KPI’s.
• Conceptualise and implement product-lead marketing campaigns for specific target audiences to drive awareness, resulting in qualified leads.
• Drive brand awareness by collaborating with industry influencers and co-ordinate campaign content to increase brand reach and engagement.
• Take full responsibility for setting up and optimising lead-gen campaigns, including special promotions and offers.
• Collaborate with the team to create engaging web content, which will include website content and updates.
• Ensure brand consistency across all digital content and marketing collateral.
• Understand the art of storytelling : Take ownership of all messaging, which will include elements such as social media posts, captions, content and SEO copywriting, proposals, and scripts using the brand tone.
• High-Speed Execution : Proven ability to launch campaigns rapidly without compromising on quality. Must show examples of working under pressure, preferably in startup or fast-paced environments.
• B2B & B2C Marketing Acumen : Experience designing and executing campaigns for both consumer (B2C) and business (B2B) audiences — especially relevant as client grows its marketplace and adds a gym management solution.
• Reporting : Analyze digital campaign performance and make data-informed recommendations to improve ROI.
• Customer Conversion and Retention : Lead email marketing efforts (via platforms like Beehiiv), including segmentation, automation, and campaign analysis.
• Support ambassador / influencer content marketing rollouts.
• Stay updated on trends in tech, wellness, and the African digital space.

Qualifications

Requirements :

Work Environment

Remuneration

Eligibility

South African citizens or candidates with valid work permits in South Africa.

We will be in touch if you are shortlisted for the position. Please consider your application unsuccessful should you not have been contacted within 2 weeks. We will keep your CV on our database and contact you should you match the criteria of any other vacancies.

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