Talent.com
Head of Audience Growth - For a Leading B2B AI Media Publication
Head of Audience Growth - For a Leading B2B AI Media PublicationEmerj Artificial Intelligence Research • WorkFromHome, Mpumalanga, South Africa
Head of Audience Growth - For a Leading B2B AI Media Publication

Head of Audience Growth - For a Leading B2B AI Media Publication

Emerj Artificial Intelligence Research • WorkFromHome, Mpumalanga, South Africa
5 days ago
Job description

Head of Audience Growth - For a Leading B2B AI Media Publication

If so, then you might be a fantastic fit for our Audience Growth Director role here at Emerj.

This role is designed to “steer the ship” of audience engagement and editorial strategy for an executive audience already at 1,000,000 listeners and readers per year. It is a full‑time remote position.

About Emerj

  • Emerj Artificial Intelligence Research is a B2B publishing research business focused on the impact of AI in business.
  • We host The AI in Business Podcast , the most popular B2B AI podcast on iTunes with over 7,000,000 downloads, and multiple other industry‑specific B2B AI podcasts.
  • We publish to a global executive audience on Emerj.com and offer lead generation, custom research, and sponsored content services (generally from $16k‑$100k+) to cutting‑edge AI startups and large AI vendors.
  • Our team has grown from 7 to over 30 people in just two years.

Key Responsibilities

  • Core Outcomes :
  • Increase inbound leads to support our goal of $1MM in inbound revenue in 2026, $2.5MM in 2027, and $4‑5MM in 2028.

  • Ensure effective calls‑to‑action (CTAs) embedded across podcasts, website, newsletters, social, and video channels.
  • Rigorous use of email marketing and automation to nurture subscribers and convert engaged audiences into customers.
  • Consistent testing across all channels to optimise performance.
  • Determine content types and cadences that attract the right audiences.
  • Achieve significant growth in email list, LinkedIn following and engagement, podcast listenership, and YouTube (and other video) viewership.
  • Performance Measurement : Total Digital and Content expenses divided by inbound revenue secured; target 4‑5x higher contract value than Digital / Content costs in 2026.
  • Regular Tasks :
  • Examine content performance (social posts, podcasts, articles, etc.) and adjust projects to move closer to goals.

  • Oversee landing‑page split‑testing and optimisation.
  • Directly manage the efficiency and deliverables of the editorial team (content, promotion, graphics) and the digital team (software, website).
  • Report directly to the CEO. The editorial leadership team and digital lead will report to this role.
  • Key Qualifications

  • Required :
  • Managed content calendars and output across text, video, and other formats.

  • Managed web developers and engineers responsible for website, email systems, and related software.
  • Direct previous responsibility for, and evidence of, growing audience and engagement.
  • Direct previous responsibility for increasing lead flow and direct revenue from digital / content efforts.
  • 5–10 years of direct experience in audience growth and conversion.
  • Preferred :
  • Experience in a B2B media company (e.g., Informa, Endeavor Business Media, Penton, RELX).

  • Genuine interest in cutting‑edge AI technology and a desire to learn and grow at the frontier.
  • Tools

  • Website : WordPress
  • CRM : Pipedrive
  • Seniorities

  • Director
  • Employment Type

  • Full‑time
  • Job Function

  • Marketing and Sales
  • Location

    Remote (global). | Cape Town, Western Cape, South Africa (optional)

    #J-18808-Ljbffr

    Create a job alert for this search

    Head Of Growth • WorkFromHome, Mpumalanga, South Africa

    Related jobs
    Senior AI Thought Leader & Speaker (Freelance)

    Senior AI Thought Leader & Speaker (Freelance)

    Udacity • WorkFromHome, Mpumalanga, South Africa
    A leading tech education provider is looking for a freelance consultant to deliver AI presentations and engage with senior industry leaders. The role requires 10+ years of experience in AI or relate...Show more
    Last updated: 5 days ago • Promoted
    Remote PPC Growth Manager — Google / Bing Ads Expert

    Remote PPC Growth Manager — Google / Bing Ads Expert

    RooCru • WorkFromHome, Mpumalanga, South Africa
    Remote
    A leading staffing and recruiting company in South Africa is seeking a skilled PPC Manager to drive the performance of their paid advertising efforts. This role offers the opportunity to manage Goog...Show more
    Last updated: 1 day ago • Promoted
    Performance & Growth Lead

    Performance & Growth Lead

    Hyperdev • WorkFromHome, Mpumalanga, South Africa
    HyperDev is a new developer‑focused spin‑out within the HyperionDev ecosystem, one of the world’s leading providers of accelerated tech education. Our mission at HyperDev is to help people Write Cod...Show more
    Last updated: 17 days ago • Promoted
    Adviser Growth Lead (Remote)

    Adviser Growth Lead (Remote)

    Lifecheq • WorkFromHome, Mpumalanga, South Africa
    Remote
    LifeCheq is transforming financial advice across emerging markets through our cutting-edge technology platform.As Africa's largest digital advice platform, we empower over 8,000 financial advisers ...Show more
    Last updated: 30+ days ago • Promoted
    Performance Marketing Lead : Drive 3x Growth in AI UA Remote

    Performance Marketing Lead : Drive 3x Growth in AI UA Remote

    EverAI • WorkFromHome, Mpumalanga, South Africa
    Remote
    A leading AI companionship firm is seeking a Performance Marketing Specialist who will take ownership of user acquisition channels. This fully remote role involves managing over $100k in monthly ad ...Show more
    Last updated: 4 days ago • Promoted
    Remote Digital Growth Director — SEO, PPC & Social

    Remote Digital Growth Director — SEO, PPC & Social

    Remote Choice • WorkFromHome, Mpumalanga, South Africa
    Remote
    A progressive digital agency is seeking a Digital Account Director / Performance Director to drive integrated performance across SEO, Paid Search, and Paid Social. This remote role involves leading ...Show more
    Last updated: 1 day ago • Promoted
    Principal AI Education Platform Architect (Remote)

    Principal AI Education Platform Architect (Remote)

    Trilogy • WorkFromHome, Mpumalanga, South Africa
    Remote
    An innovative educational technology company located in Cape Town is seeking a Principal Product Architect to lead the development of their AI-driven learning platform. This full-time position deman...Show more
    Last updated: 2 days ago • Promoted
    Remote Growth Engine Lead — Ai-Powered Saas

    Remote Growth Engine Lead — Ai-Powered Saas

    Hyperdev • WorkFromHome, Mpumalanga, South Africa
    Remote
    A leading tech education startup is seeking a Performance & Growth Lead to spearhead user acquisition and product adoption. You will drive performance marketing strategies and growth experiments, co...Show more
    Last updated: 2 days ago • Promoted
    Senior Media Buyer

    Senior Media Buyer

    Common Thread Collective • WorkFromHome, Mpumalanga, South Africa
    Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price". We’re looking for a results-driven and ex...Show more
    Last updated: 4 days ago • Promoted
    Head of Paid Media & AI Innovation

    Head of Paid Media & AI Innovation

    360 Om | Performance Marketing Agency • WorkFromHome, Mpumalanga, South Africa
    A global performance marketing agency is seeking an Associate Director of Paid Media to oversee multi-channel strategy and drive AI innovation. The ideal candidate will have over 7 years of experien...Show more
    Last updated: 4 days ago • Promoted
    Remote SEO Lead : AI-Driven Strategy & Team Leadership

    Remote SEO Lead : AI-Driven Strategy & Team Leadership

    Somewhere • WorkFromHome, Mpumalanga, South Africa
    Remote
    A digital marketing agency is seeking an experienced SEO Lead to oversee and enhance its SEO strategies across a portfolio of clients. This role requires deep expertise in technical and local SEO, c...Show more
    Last updated: 2 days ago • Promoted
    Senior Social Media Manager

    Senior Social Media Manager

    Comparesoft • WorkFromHome, Mpumalanga, South Africa
    Senior Social Media Manager for UK's Fastest Growing B2B Software Marketplace.Location : Fully Remote (Cape Town, South Africa). Progression to Social Media Lead / Head of Social within months.Budge...Show more
    Last updated: 19 days ago • Promoted
    AI Business Operations Graduate Operations Remote - South Africa

    AI Business Operations Graduate Operations Remote - South Africa

    Storyteller • WorkFromHome, Mpumalanga, South Africa
    Remote
    No experience required - just curiosity, initiative, and a desire to learn.Up to ZAR 400,000 salary on a full time, permanent employment contract. Fully remote working anywhere in South Africa!.Exci...Show more
    Last updated: 2 days ago • Promoted
    Media Buyer- Google

    Media Buyer- Google

    Ldx Digital • WorkFromHome, Mpumalanga, South Africa
    LDX Digital is a cutting-edge digital marketing agency specializing in Google Ads and native advertising.We are committed to delivering exceptional results for our clients by leveraging data‑driven...Show more
    Last updated: 4 days ago • Promoted
    Director of Audience Growth — Remote, AI Media

    Director of Audience Growth — Remote, AI Media

    Emerj Artificial Intelligence Research • WorkFromHome, Mpumalanga, South Africa
    Remote
    A leading B2B AI media publication is seeking a Head of Audience Growth to drive audience engagement and editorial strategy. The successful candidate will manage content across various formats and u...Show more
    Last updated: 5 days ago • Promoted
    Remote Paid Media Lead : Full Ownership & Impact

    Remote Paid Media Lead : Full Ownership & Impact

    Loomi Dental — Patient Acquisition Reinvented • WorkFromHome, Mpumalanga, South Africa
    Remote
    A marketing company focusing on patient acquisition is seeking a Senior Paid Media Specialist to manage performance ads on Google and Meta. This contract role offers flexibility with potential for a...Show more
    Last updated: 5 days ago • Promoted
    Remote Growth Lead — AI-Powered SaaS for Tech Education

    Remote Growth Lead — AI-Powered SaaS for Tech Education

    Hyperdev • WorkFromHome, Mpumalanga, South Africa
    Remote
    A leading tech education startup is seeking a Performance & Growth Lead to drive user acquisition and product adoption.The ideal candidate will have over 5 years of experience in digital marketing,...Show more
    Last updated: 2 days ago • Promoted
    Remote SEO Specialist — Growth & Impact

    Remote SEO Specialist — Growth & Impact

    Hostafrica • WorkFromHome, Mpumalanga, South Africa
    Remote
    A leading cloud hosting company in South Africa is seeking a Junior SEO Specialist to support their digital marketing team. This remote, full-time role involves keyword research, page optimization, ...Show more
    Last updated: 2 days ago • Promoted