Marketing Assistant - Contract

Marketing Assistant Lead Generation & Demo Booking

Help scale a fast-growing AI tool through smart outreach

Marketing | R22 500 R25 000 | Remote | Contract

About the role

We're seeking a proactive and results-driven Marketing Assistant to help fill a growing sales pipeline with high-quality demo bookings. This role is ideal for someone who excels at outreach, follow-up, and lead qualification. Youll work with digital tools to identify, engage, and prequalify decision-makers at accounting firms and guide them toward scheduling product demos. Your core mission : turn interest into booked calls by showcasing value and asking the right questions.

Key responsibilities

Execute cold outreach campaigns via email, LinkedIn, and phone to generate product interest

Use tools like Hunter.io, LinkedIn Sales Navigator, and online directories to source and qualify leads

Target firms in the UK and Ireland, especially those using Xero and QuickBooks

Prequalify leads based on criteria such as firm size, role, and product relevance

Convert engaged leads into demo bookings via email and phone follow-ups using GoHighLevel (GHL)

Track engagement metrics such as email opens and clicks to identify warm prospects

Clearly communicate the products value and handle objections during follow-up calls

Book demo calls directly into the founders calendar or sales team schedule

Log outreach activity and maintain accurate CRM records

About you

13 years of experience in B2B outbound or marketing assistant roles (SaaS or agency experience is a plus)

Excellent written communication and follow-up skills

Comfortable using outreach tools (Hunter, Apollo, Lemlist, LinkedIn, CRM)

Highly self-motivated and results-driven

Bonus : experience targeting or selling to accounting or professional services firms

Contract duration : 3-month contract with the possibility to transition to permanent

Performance target : 2030 qualified demo bookings per month