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Head of Performance Marketing and Digital

MukuruCape Town, ZA

7 days ago

Job description

Job title : Head of Performance Marketing and Digital

Job Location : Western Cape, Cape Town

Deadline : November 10, 2025

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About the Role

You’ll own, lead, and scale Mukuru’s global performance marketing and digital acquisition strategy . This role combines strategic leadership with hands-on execution — designing campaigns that move markets, optimizing MarTech systems, and leading a distributed team of marketers who live and breathe growth.

You’ll balance the art and science of marketing — blending data-driven experimentation with cultural intuition across multi-country audiences.

What You’ll Do

Develop and execute Mukuru’s global performance marketing strategy across paid media, SEO, affiliate, ASO, and digital partnerships.

Manage multimillion-dollar budgets across geographies, ensuring smart spend and maximum ROI.

Localize creative, copy, and media mix for diverse markets — from high-tech to mobile-first, low-data environments.

Build and evolve a fit-for-purpose MarTech stack that powers omnichannel campaigns and automation.

Lead adoption of AI, analytics, and automation tools that scale customer acquisition and engagement.

Drive data-driven decision-making — from real-time dashboards to advanced attribution models (MMM, multi-touch).

Champion digital experience and conversion optimization (CRO) with experimentation frameworks and A / B testing.

Partner cross-functionally with Product, BI, and Finance to align marketing investments with growth goals.

Recruit, coach, and grow high-performing teams across markets.

Report directly to the Chief Marketing Officer , shaping the future of digital marketing at Mukuru.

What You’ll Bring

12+ years in performance or digital marketing, with at least 5 years in a leadership role across multi-market operations.

Proven experience managing $5M+ marketing budgets with full ROI accountability.

Strong technical knowledge of MarTech ecosystems , analytics, and ad platforms (Google Ads, Meta, TikTok, programmatic).

Expertise in data-driven performance management, attribution, and digital experimentation.

Experience leading multi-disciplinary teams across regions and time zones.

Postgraduate qualification in Marketing, Business, or Data Analytics (Honours or higher).

Nice-to-Haves

Experience scaling digital marketing in emerging or mobile-first markets.

Understanding of privacy frameworks (GDPR, POPIA).

Familiarity with AI tools, CDPs, and automation platforms.

Media / Advertising / Branding jobs

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Head Of Marketing • Cape Town, ZA

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