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Digital and Online Lead (Consumer)
ColoplastZA30+ days ago
Job descriptionDefine and implement strategies to leverage digital platforms for business growth, brand awareness, and consumer engagement. Implement the delivery of consumer marketing initiatives across Ostomy Care (OC) & Continence Care (CC) products and support new product launches. Develop consumer engagement programmes that drive loyalty, retention, and service uptake, while keeping users informed about our service / product offering. Work closely with key internal teams (Market Managers, Consumer Team, Clinical Services, Global Digital Marketing) to deliver aligned, effective campaigns. Collaborate with Global Marketing’s Customer Acquisition team on Search Engine Marketing (SEM, CPPC) and Search Engine Optimisation (SEO) Champion consumer insights and analysis to understand motivations, needs, and barriers. Ensure consumer experience is central to everything we do, from communication to product use. Localise, develop & manage day-to-day relationships with new and existing Coloplast Consumer Ambassadors, ensuring they’re engaged, and their stories are effectively integrated into our marketing. Collaborate with internal marketing teams to shape & develop engaging content for social media, print, digital campaigns, and live / online events Monitor and report on competitor campaigns and ambassador activities to ensure Coloplast remains relevant and differentiated. Evolve with the business needs to continuously challenge and optimise the consumer digital and online setup and priorities Share best practices and insights with the wider marketing, global and internal teams to maximise effectiveness. Minimum 3 years within a marketing environment (Relevant experience in Digital and Online is required) Digitally fluent and confident using : Content Management Systems (e.g. EpiServer, Optimizely or similar); Email Marketing Tools; CRM Tools (e.g : Salesforce or similar); Social Media Platforms (Facebook, Instagram, YouTube); Google AdWords; Google Analytics (GA4); MS Office; etc. You have a proven track record of delivering against KPI’s Strong project and stakeholder management skills across functions are key, alongside a data-driven mindset You’re a clear communicator and relationship builder who thrives in a collaborative environment. Strong ability to internalise the diversity and complexity of the South African market and to identify opportunities based on this Strong passion for making life easier for people with intimate healthcare needs Strong alignment with Coloplast Vision, Mission, and values Quick learner, intellectual capacity with a high degree of common sense, resourcefulness, and flexibility Organised and highly structured, with the ability to successfully lead multiple projects and manage deadlines as well as handle ambiguity Ability to balance needed attention to detail with a pragmatic view on opportunity, impact, and feasibility Growth mindset Strong interpersonal skills and ability to interact with different cultures in South Africa Team player with a strong “customer / service” orientation Media / Advertising / Branding jobs
Job title : Digital and Online Lead (Consumer)
Job Location : Gauteng,
Deadline : October 17, 2025
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- As a Digital and Online Lead (Consumer), you will champion the development of core platforms like a locally relevant Coloplast Website; Social Media and create an online presence within our key consumer communities (B2C) .
- You will do this whilst developing and implementing our digital marketing plan and leading the thinking around the company’s short- and medium-term online presence, so we can become more in tune with our consumers, engaging them in real time and with the convenience they expect.
- When joining Coloplast, you will enter a truly global company that offers great challenges, opportunities, and rewards. Reporting to the Head of Marketing for South Africa & Sub-Sahara, you will be situated in our new Sandton-based office, together with the local HQ team.
Your key responsibilities
Key Responsibilities
Professional qualifications
We are looking for an operationally strong, digitally inclined marketer with a proven track record of implementing local projects and working well within cross-functional teams.
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