Marketing Ops Manager

Main Purpose of the Job :

The Marketing Operations Manager will provide strategic direction, leadership and management to the marketing team and function for the business unit.  Planning, promoting and execution of gaming and hospitality activations, events and entertainment are key deliverables of this role.

The manager will :

• collaborate with various central office marketing support teams and unit gaming, hospitality and operational management to customise and coordinate the unit’s action plans (including promotions, activations, events and MVG Loyalty programme);
• ensure database integrity.
• and implement relevant digital and social marketing campaigns to grow footfall to the property.

In so doing the role will drive the customer acquisition, reactivation and retention strategies and build the unit’s gaming and leisure brand to establish Windmill as the preferred entertainment destination in Bloemfontein. The role will also focus on building a solid marketing talent pipeline to support innovative and sustainable marketing solutions.