SEO & Digital Marketing Specialist

The Legends AgencyWorkFromHome, Western Cape, South Africa

30+ days ago

Job description

About the job SEO & Digital Marketing Specialist

Job Title : SEO & Digital Marketing Specialist

Location : Remote (South Africa-based, aligned with UK / France time zone)

Contract Type : Part-Time (Half Week)

Working Hours : 9 AM -5 PM (UK / France time)

Start Date : ASAP

About the Role

A growing international organization is seeking a skilled and motivated SEO & Digital Marketing Specialist to lead the optimization and digital growth strategy for its website and associated initiatives. This role is ideal for a results-driven, strategic thinker with hands-on experience in technical SEO, WordPress, and digital marketing across multiple channels including PPC, email, and content.

You will play a key role in improving website SEO and user experience, increasing visibility for expos and events, and driving targeted traffic through performance marketing and optimized content strategies.

Key Responsibilities

SEO & Website Optimization

Conduct a full SEO setup and configuration of the website
Perform a comprehensive UX and technical SEO audit of the current WordPress site
Deliver a detailed action plan and implement audit recommendations
Develop and execute an ongoing SEO strategy including : Keyword research, Competitor analysis, On-page and off-page optimization, Technical enhancements

Website Development Support

Collaborate with the team to improve site architecture and usability

Support the implementation of features such as : Events section, Business directory services, Event ticketing and online payment integration, Legislative resource section related to European decarbonization

Develop and manage PPC campaigns (Google Ads and / or social media)

Create geo-targeted strategies to promote expos in specific regions

Manage and optimize PPC budgets, with boosted spend around key events

Report on campaign performance, ROI, and strategic recommendations

Email Marketing

Create and manage an email marketing strategy

Track and report on email campaign performance

Collaborate with internal teams to ensure content relevance and timely delivery

Content Optimization

Optimize all website and marketing content for SEO and user engagement

Implement recommendations from UX and SEO audits

Support the design and integration of high-performing landing pages

Help structure scalable content for campaigns and future event listings

Requirements

Proven experience in SEO strategy, implementation, and auditing

Proficiency in WordPress and technical website optimization

Strong knowledge of Google Analytics, Google Search Console, and SEO tools

Demonstrated expertise in PPC campaign management across platforms

Experience with email marketing platforms (e.g., Mailchimp, HubSpot)

Basic design and content editing capabilities, or the ability to work with design support

Strong analytical skills and ability to turn insights into actionable strategies

Excellent communication and project management skills

Preferred Qualifications

Familiarity with event marketing or membership-based websites

Interest in mobility, urban innovation, or decarbonization sectors

Experience implementing online ticketing and payment systems

Understanding of directory / listing services for vendors or members

Knowledge of curating legislative content related to sustainability or decarbonization

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Seo Specialist • WorkFromHome, Western Cape, South Africa

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