Senior Content Writer UX and Marketing

Overview

Description : Role purpose :

The Senior Content Writer (UX and Marketing) – Vodacom Financial Services requires the expertise of a seasoned content strategist with a passion for creating user-centred and conversion-focused content. This role will focus on crafting clear, engaging, and sophisticated digital experiences that align with brand strategy and drive measurable results.

A deep understanding of UX principles, customer journeys, and marketing strategies is essential to create content that resonates with users and enhances overall business impact.

This position reports to the Portfolio Manager for Product Design and will collaborate closely with the UX design, marketing, and digital development teams to ensure content is optimised for both usability and performance.

Key accountabilities and decision ownership

(max 5) : Responsibilities

• Content Strategy and Brand Alignment

Develop and execute a comprehensive content strategy, incorporating UX writing principles to enhance user journeys and support business objectives.

Write and manage content for all marketing communications, including performance marketing adverts, emails, social media, printed collateral, press releases, and digital interfaces.

Optimise content with SEO and UX best practices to improve discoverability, accessibility, and user engagement.

Review and manage all marketing and UX content to ensure consistency with brand and campaign objectives.

Key performance indicators

Key performance indicators (max 3) :

Develop, maintain, and enforce editorial style guides, tone of voice principles, and UX writing guidelines to ensure a cohesive and user-centred voice across all products and digital touchpoints.

Measure the effectiveness of UX writing by tracking key metrics such as user task completion rates, error reduction, and time spent navigating interfaces. Ensure all UX copy enhances usability, accessibility, and overall user satisfaction.

Establish and optimise editorial, copywriting, and UX writing processes to ensure efficient collaboration across teams, consistent quality, and timely delivery of content across all marketing and digital products.

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