Job descriptionPay-Per-Click Specialist Our client based in Midrand - Gauteng are looking for a results-driven Pay-Per-Click Specialist to create, manage, and optimise high-impact digital campaigns across paid and organic channels. The successful candidate will bring strong expertise in PPC, SEO, analytics, and conversion optimisation, together with a data-led mindset and the ability to drive measurable growth through continuous testing, reporting, and performance improvement. Key Responsibilities - Create, manage, and supervise high-impact digital marketing campaigns from inception to execution. - Develop and implement platform-specific strategies for Google Ads, Meta Ads, LinkedIn campaigns, and organic search growth. - Monitor campaign performance and implement ongoing optimisation to improve traffic, conversions, and return on investment. - Plan, implement, and measure experiments, A/B tests, and conversion optimisation initiatives. - Analyse campaign, website, and attribution data to support performance-focused decision-making. - Ensure accurate conversion tracking, tagging, and campaign measurement across digital platforms and assets. - Drive SEO initiatives to improve search visibility, web traffic, and organic search growth. - Prepare clear performance reports and communicate actionable recommendations to stakeholders. Requirements and Experience - Minimum 5 years of experience in digital performance marketing, PPC, SEO, or a closely related field. - Proven hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager. - Strong working knowledge of GA4 for performance analysis and attribution. - Solid understanding of conversion tracking, tagging concepts, and campaign measurement. - Strong understanding of paid media algorithms, bidding strategies, auction models, and search engine optimisation principles. - Proven experience in implementing SEO initiatives that increase web traffic and organic search growth. - Experience with Power BI, Looker Studio, or similar reporting tools will be advantageous. Skills - Experience with content management systems, including WordPress. - Extensive knowledge of search engine algorithms and digital performance best practices. - Experience in monitoring metrics, analysing data, and producing performance reports. - Proven track record of delivering PPC and SEO initiatives that increase traffic, conversions, and overall digital growth. - Strong strategic thinking, analytical ability, and reporting skills. Qualifications Google Analytics Certification and a recognised digital marketing or paid media certification will be advantageous. Person Requirements - Results-driven and highly energetic. - Creative, innovative, and solutions-oriented. - Excellent attention to detail. - Strong communication and interpersonal skills. - Organised and methodical in approach. - Able to work effectively in a fast-paced environment. - A self-starter who takes ownership of their work and delivers with accountability. If you are passionate about digital performance marketing and have a proven track record of delivering measurable results across paid and organic channels, we encourage you to apply.