Digital Marketing Specialist
Scale Army CareersWorkFromHome, Gauteng, South Africa9 days ago
Job descriptionConduct keyword research, technical audits, and on‑page / off‑page improvements using Semrush, Ahrefs, and Screaming Frog. Develop AI‑assisted workflows for clustering, metadata optimization, and performance forecasting. Plan and optimize campaigns across Google Ads, Meta, LinkedIn, and programmatic channels. Use AI for creative testing, bidding, audience expansion, and copy variation. Configure and interpret GA4, Google Tag Manager, and Looker Studio dashboards. Deliver clear insights, trends, and data‑backed recommendations. Design and manage A / B and multivariate tests to optimize campaigns and user experiences. 3–5 years in a digital marketing role focused on SEO and paid media. Practical experience using AI in marketing (agent creation, content generation, workflow automation, optimization). Deep familiarity with Google Ads, Meta Business Suite, LinkedIn Ads, and GA4. Proficiency with SEMrush, Ahrefs, GTM, and Looker Studio. Experience in healthcare, pharma, or biotech marketing is a plus. Certifications such as Google Ads, GA4, HubSpot, or AI platforms (e.g., Jasper, ChatGPT API workflows) are a plus. Experience in small or fast‑growing agencies is an advantage. Strong analytical mindset with the ability to turn data into actionable insights. Excellent understanding of conversion funnels, attribution modeling, and engagement metrics. Clear, confident communicator with strong presentation and storytelling abilities. Skilled in cross‑functional collaboration and client‑facing communication. Comfortable working across the full funnel—from awareness to conversion and retention. Detail‑oriented, proactive, and highly adaptable in fast‑paced environments. Builds effective cross‑channel strategies that improve SEO rankings, paid media performance, and analytics clarity. Implements AI‑enhanced workflows that streamline optimization, testing, and content processes. Delivers clear, data‑backed insights through accurate dashboards and reporting. Continuously iterates based on A / B tests, analytics, and performance trends. Achieves measurable improvements across KPIs such as CTR, CPA, ROAS, and organic visibility. Fill in the application form. Record a video showcasing your skill sets.
Join to apply for the Digital Marketing Specialist role at Scale Army Careers .
Be among the first 25 applicants.
Our client is an agile, fast‑growing experience design studio supporting healthcare and life sciences brands through data‑driven, AI‑enhanced digital marketing. They take an integrated approach across SEO, paid media, analytics, and automation, helping organizations optimize performance across the entire funnel. Their focus on experimentation, measurement, and continuous improvement enables clients to scale intelligently while staying ahead of industry and technology shifts.
Location
Fully Remote | 9 AM - 5 PM EST
Role Overview
The Digital Marketing Specialist will develop, execute, and optimize integrated digital strategies across SEO, paid media, web analytics, and AI‑driven workflows. This hybrid role blends analytical depth with hands‑on implementation and is ideal for a marketer who thrives on experimentation, performance insights, and measurable outcomes for healthcare and life sciences clients. The specialist will leverage AI tools and automation to strengthen content, targeting, testing, and predictive performance modeling.
Key Responsibilities
Strategy & Execution
- Build integrated strategies across SEO, SEM, paid social, and programmatic aligned with client objectives.
- Incorporate AI tools and agents (ChatGPT, Claude, N8N, Jasper, Midjourney, AdCreative.ai) to enhance segmentation, creative development, and optimization.
- Translate business goals into actionable marketing plans with measurable KPIs.
- Identify and pilot emerging platforms, ad formats, and AI‑driven enhancements.
SEO & Content Optimization
Paid Media
Analytics & Reporting
Qualifications
Experience
Skills
What Success Looks Like
Opportunity
This role offers the chance to shape full‑funnel digital performance for healthcare and life sciences clients while leveraging cutting‑edge AI tools and workflows. The specialist will work within a collaborative, fast‑moving environment that values experimentation, strategic thinking, and measurable impact. With a balanced focus across SEO, analytics, and paid media, and a client ready to move quickly, this is a high‑ownership role with significant room to influence outcomes and future initiatives. Apply now!
Application Process
To be considered for this role, these steps need to be followed :
#J-18808-Ljbffr
Create a job alert for this search
Marketing Specialist • WorkFromHome, Gauteng, South Africa
Related jobs
A digital marketing consultancy is seeking a Digital Marketing Specialist to develop and optimize strategies across SEO, paid media, and analytics.
This remote position requires 3-5 years of experie...Show moreLast updated: 2 days ago 
A marketing services firm is seeking a Digital Marketing Specialist to enhance digital marketing performance and operational efficiency.
This full-time role involves managing email marketing, Meta a...Show moreLast updated: 1 day ago
An innovative firm is seeking a dynamic Digital Marketing Specialist to lead marketing efforts in a hybrid environment.This role is perfect for a self-starter who thrives in a fast-paced setting an...Show moreLast updated: 1 day ago
- Promoted
SU - AI Content Marketing & Digital Marketing Specialist
SomewhereWorkFromHome, Gauteng, South Africa AI Content Marketing & Digital Marketing Specialist.The AI Content Marketing & Digital Marketing Specialist is responsible for planning, creating, and optimizing content across digital platforms us...Show moreLast updated: 4 days ago
- Promoted
Digital Marketing Specialist (JHB)
FlySafairJohannesburg, Gauteng, South Africa Plan, execute and optimise digital marketing campaigns across various platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.
Monitor and analyse campaign performance, providing regular reports a...Show moreLast updated: 30+ days ago
- Promoted
Digital & Influencer Marketing Dynamo
Acdoco SaJohannesburg, Gauteng, South Africa A leading digital marketing agency in Johannesburg seeks a Digital & Influencer Marketing Specialist to drive impactful digital campaigns for well-known FMCG brands.
Ideal candidates will bring 3-4 ...Show moreLast updated: 1 day ago
- Promoted
Digital Marketing & Web Systems Specialist
Creative Leadership SolutionsPretoria, South Africa Minimum education (essential) : .Relevant tertiary qualification in Marketing, Digital Media, or a related field (advantageous).
Minimum applicable experience (years) : .Required nature of experience : .M...Show moreLast updated: 30+ days ago
- Promoted
E-Commerce Listings and Digital Marketing Specialist
TalentPop AppWorkFromHome, Gauteng, South Africa E-Commerce Listings and Digital Marketing Specialist.Be among the first 25 applicants.TalentPop is a fast-growing e-commerce company committed to offering a diverse range of products through our Sh...Show moreLast updated: 6 days ago
- Promoted
Remote AI-Driven Digital Marketing Specialist
Scale Army CareersWorkFromHome, Gauteng, South AfricaRemote
- Promoted
Remote Digital Marketing Specialist — Growth & Analytics
Tempesta MediaWorkFromHome, Gauteng, South AfricaRemote
- Promoted
Marketing Specialist
Zanati GroupGauteng, South Africa DEPARTMENT : MARKETING AND COMMUNICATIONS.REPORTS TO : MARKETING AND COMMUNICATIONS MANAGER.Role Summary : The incumbent will drive brand growth and market impact through insight‑led Go‑To‑Market stra...Show moreLast updated: 1 day ago
- Promoted
Digital Marketing Specialist
Oppo Electronics CorpWorkFromHome, Gauteng, South Africa OPPO Electronics Corp is a global technology company committed to creating cutting‑edge smart devices and digital services.
OPPO has become one of the world's leading smartphone brands, known for it...Show moreLast updated: 1 day ago
- Promoted
Digital Marketing Specialist
Talentpop AppPretoria, Gauteng, South Africa Digital Marketing Assistant (Remote).Join TalentPop as a Digital Marketing Assistant (Remote).TalentPop is a fast-growing e-commerce company committed to connecting with customers and driving traff...Show moreLast updated: 1 day ago
- Promoted
Digital & Influencer Marketing Specialist | Fmcg / Cpg / Otc
Acdoco SaJohannesburg, Gauteng, South Africa Digital & Influencer Marketing Specialist | FMCG / CPG / OTC.ACDOCO SA, City of Johannesburg, Gauteng, South Africa.ACDOCO SA seeks a dynamic, hands‑on Digital & Influencer Marketing Specialist to ...Show moreLast updated: 1 day ago
- Promoted
Marketing Specialist : Digital Ads & Analytics
Dante Group PtyGauteng, South Africa A firearm company in Centurion is seeking a Marketing Specialist to handle digital campaigns using Google Ads, Meta Ads, and analytics tools.
The ideal candidate has at least 3 years of experience a...Show moreLast updated: 1 day ago
- Promoted
Growth Marketing Specialist
CambriLearn Online SchoolWorkFromHome, South Africa We’re looking for a Growth Marketing Specialist with strong SEO expertise and the ability to execute across multiple digital channels.
You’ll lead initiatives that increase qualified traffic, genera...Show moreLast updated: 2 days ago
- Promoted
Digital Marketing Specialist
Scale Army CareersWorkFromHome, South Africa Be among the first 25 applicants.Our client is an agile, fast‑growing experience design studio supporting healthcare and life sciences brands through data‑driven, AI‑enhanced digital marketing.They...Show moreLast updated: 9 days ago
- Promoted
Digital Marketing Campaigns Specialist
Skills ConnectorGauteng, South Africa A South African marketing agency is seeking a Digital and Marketing Coordinator to manage digital marketing campaigns across multiple platforms.
Responsibilities include planning and executing campa...Show moreLast updated: 3 days ago
- Promoted
Marketing Specialist
CloudSmithsJohannesburg, Gauteng, South Africa CloudSmiths is seeking a dynamic and hands-on Marketing Specialist to join our team in Johannesburg.The successful candidate will be responsible for implementing our marketing strategy with a stron...Show moreLast updated: 30+ days ago
- Promoted
Digital Marketing Specialist
Deploy Brand ManagementGauteng, South Africa About Deploy Brand Management : Deploy Brand Management is a creative and dynamic agency that specializes in web development, social media management, graphic design, paid ads, and brand strategy.W...Show moreLast updated: 2 days ago
- Promoted
Remote Digital Marketing Specialist - Contract, High Impact
Shift ONE DigitalSoweto, Gauteng, South AfricaRemote