SU - AI Content Marketing & Digital Marketing Specialist

AI Content Marketing & Digital Marketing Specialist

Location : South Africa

Salary Range : 1000 - 3000 USD

Role Description :

The AI Content Marketing & Digital Marketing Specialist is responsible for planning, creating, and optimizing content across digital platforms using both traditional strategies and AI-powered tools. This role combines creative storytelling with data-driven digital marketing to drive brand awareness, engagement, lead generation, and conversions. The ideal candidate is a tech-savvy marketer who understands how to use AI tools to streamline content creation, SEO, campaign execution, and performance tracking.

Key Responsibilities

• Develop and implement content marketing strategies using a mix of human and AI-assisted tools.
• Plan, create, and publish engaging content across platforms (blogs, social media, email, landing pages, video scripts, etc.).
• Use AI content generation tools (e.g., ChatGPT, Jasper, Copy.ai, Writesonic) to accelerate content ideation and production.
• Optimize content for SEO using AI tools like Surfer SEO, SEMrush, or Clearscope.
• Manage digital campaigns across email, social media, search, and display channels.
• Analyze campaign data and adjust strategies to improve performance (traffic, engagement, conversion).
• Coordinate with designers, video editors, and developers to execute campaigns.
• Monitor trends in AI and marketing to implement new strategies and tools.
• Maintain content calendars, campaign timelines, and reporting dashboards.
• Ensure brand consistency, voice, and compliance across all digital assets.

Qualifications

Preferred Skills

Details

#J-18808-Ljbffr