Marketing Specialist

Red Ember Recruitment on behalf of our client is seeking a Marketing Specialist to plan execute and optimise marketing campaigns across both digital and traditional channels. The successful candidate will collaborate with Sales and Management to define campaign strategies develop messaging and content and manage delivery across multiple platforms.

This is a hands-on role that requires strong digital marketing expertise experience marketing restricted product categories and the ability to manage subcontractors while ensuring consistent brand messaging across all channels.

• Plan execute and optimise Shooting Stuffs social media presence and image building on existing foundations.
• Plan execute and optimise integrated marketing campaigns (digital traditional).
• Manage campaigns on Meta Ads and Google Ads.
• Build and optimise compliant campaigns.
• Navigate restrictions on firearms and regulated categories.
• Track and report performance metrics.
• Deliver campaigns across Facebook Instagram YouTube email newsletters WhatsApp groups and expand into new channels.
• Grow company profile traditional marketing presence including billboards pamphlets expos and events.
• Collaborate with Sales and Management to define objectives messages and campaign schedules.
• Work closely with the webmaster (Magento 2) to align campaigns with website content and promotions.
• Manage subcontractors (graphic design video photography agencies).
• Analyse performance using Google Analytics 4 Metricool and Klaviyo.
• Integrate platforms and data (e.g. Klaviyo Meta Ads synchronising databases consolidating cross-platform metrics).

Requirements

Required Skills :

Manage campaigns on Meta Ads and Google Ads : Build and optimise compliant campaigns. Navigate restrictions on firearms and regulated categories. Track and report performance metrics. - Deliver campaigns across Facebook Instagram YouTube email newsletters WhatsApp groups and expand into new channels.

Required Education :

Degree / diploma in Marketing Communications or related field (or equivalent experience). - 35 years of marketing experience ideally in e-commerce or retail. - Proven experience in firearms marketing or other restricted categories on Meta / Google.

Key Skills

Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Employment Type : Full Time

Experience : years

Vacancy : 1