Partner Marketing Specialist

Location : Hybrid – Johannesburg or Cape Town

Employment Type : Full-Time

Industry : B2B SaaS | HR Tech | Partnerships & Events

WatersEdge Solutions is hiring a Partner Marketing Specialist to lead the execution of co-branded campaigns and partner-led events. This role is ideal for a creative and highly organized marketer who thrives at the intersection of brand, relationships, and execution. From co-marketing toolkits to webinars and strategic events, you'll help bring partner activations to life and fuel pipeline growth across global markets.

About the Role

You’ll report to the Partnerships Manager and be responsible for the end-to-end planning and delivery of webinars, field events, and joint marketing campaigns. You’ll collaborate cross-functionally with sales, creative, and revops teams, own campaign asset creation, and ensure that every partner-facing initiative aligns with brand goals and generates measurable results.

Key Responsibilities

Plan and execute webinars, field activations, and co-marketing campaigns with partners

Coordinate all event logistics including invites, vendor management, swag, budget, and follow-ups

Create campaign assets such as emails, landing pages, social posts, and toolkits

Track key metrics such as MQLs, SQLs, CAC, and pipeline contribution via HubSpot, Salesforce, or PRM tools

Develop and manage partner toolkits and co-branded content to support GTM efforts

Collaborate with creative teams to deliver on-brand visuals using Canva or Figma

Communicate effectively with partners and internal stakeholders to ensure campaign alignment and execution

Support regional campaigns and events across North America, Europe, and other growth markets

What You’ll Bring

2–3 years of B2B marketing experience, particularly in event marketing or partner-led campaigns

Demonstrated ability to manage co-marketing campaigns from start to finish

Strong project management skills with attention to detail and the ability to meet deadlines