Marketing Specialist

Overview

The Marketing Specialist is responsible for executing marketing campaigns that generate high-quality leads, support pipeline creation, and enable engagement with key decision-makers. This role is critical to connecting marketing activity to commercial outcomes through well-structured campaigns, high-performing content, and coordinated go-to-market execution.

Who are we? Decision Inc. is a management and technology consulting organization. The Companys foundation is built in technology; however, what makes us unique is our understanding of how to unleash the potential locked in our clients business and their people. We help companies to run better, grow faster and change what they do.

We represent the following leading global technology brands and are experts in the implementation, support and execution of these technologies : SAP, QlikView, Microsoft, Alteryx and Adaptive Insights.

You will be responsible for campaign delivery, email marketing, content development, social media, event coordination, and CRM follow-up. Success is measured by your contribution to lead generation, pipeline growth, sales meetings, and opportunity creation.

Key Responsibilities

Campaign Execution

• Plan and deliver integrated campaigns that support business priorities
• Coordinate messaging, content, email, and social media for each campaign
• Monitor performance and adapt based on results
• Ensure campaigns support lead generation and align to the buyer journey

Email Marketing and Automation

Content Development and Thought Leadership

Social Media Coordination

Event Marketing

Sales and CRM Collaboration

Required Skills And Experience

Professional Competencies

Business Impact

This role supports business growth by delivering campaigns that generate sales-ready leads and enable sales conversations. The Marketing Specialist ensures marketing contributes to measurable pipeline growth and helps turn strategy into execution across each priority area of the business.

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